Wenda Koiman
ETAIL INTELLIGENT & SHOPPER EXPERIENCE, AREA RETAIL MANAGER, SALES MANAGER FOR OVER 15+ YEARS (IT, SMARTPHONE, TELCO INDUSTRIES), DRIVER OPERATIONAL MANAGER, BUSINESS DEVELOPMENT (HOSPLITALITY CHAIN).
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Languages
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Skills
Work Experience
Retail Intelligence & Shopper Experience
HP
Jul 2025 — PresentCurrentSouth Sumatera & Banten
- Visit and map key store TAM size
- Build reports with retail stores and cultivate relationships to drive sell-out for HP products and services
- Conduct retail competition research to identify customer trends, competitor activities, and partner activities (4P’s intelligence)
- Ensure trade marketing execution to gain retail in-store visibility and propose in-store branding that enhances HP brand awareness
- Discover effective types of POSM to communicate product and promotional messages to customers
Area Retail Manager
Xiaomi Indonesia
Jul 2023 — Jul 2025South Sumatera
- Managed sales & distribution for Lampung, Bengkulu, Bangka Belitung regions for all Smartphone & IoT Xiaomi products
- Led expansion, branding and merchandising activities
- Managed Mi shop operations
- Directed people management initiatives
Driver Operation Manager
Lalamove
Jun 2021 — Dec 2021Indonesia
- Managed driver operations across Indonesia
Branch Manager
MODENA Indonesia
Sep 2020 — Jan 2021Lampung, Indonesia
- Managed branch operations in Lampung
Head Of Business Development
OYO Rooms
Oct 2019 — Jul 2020Indonesia
- Managed channel expansion for hotel, guest house, boarding house
- Oversaw dealing and investment processes
- Led team including Senior Business Development Manager, BDM, BD Executive
- Managed revenue, occupancy, and ARR growth
Branch Manager
ASUS Indonesia
Oct 2014 — Oct 2019South Sumatera
- Managed notebook & mobile business partners, channels, and revenue
- Increased partner numbers and business value
- Handled people management for five area managers, supervisors, team leaders, merchandisers, promoters
- Promoted gaming, consumer, and commercial products
Regional Brand Activation Manager
PT Smartfren Telecom
Mar 2013 — Oct 2014Jabo region
- Managed merchandising, events, and promotions in West Jabodetabek Area (Tangerang, Banten, Jakpus, Jakut)
Area Sales Manager
PT Smartfren Telecom
Mar 2013 — Aug 2014Jakarta Pusat
- Drove revenue growth in devices (Tablet, Android, Dongle, etc)
- Managed activation and reload revenue
- Acquired Premium Store & Star Outlet
Area Sales Manager
PT.AXIS Telekom Indonesia
Dec 2009 — Mar 2013Depok
- Ensured smooth sales & distribution process in the area
- Developed business strategies for growth in activation, reload, RGS, subscriber, and BB user
- Planned cost estimates to maintain high income with low cost
- Oversaw development and performance of direct distributors
- Fostered relationships with partners including retailers, wholesalers, media, schools, colleges, corporate, and advertising vendors
- Managed sales supervisors and direct sales teams to maintain and develop outlets
- Coordinated area promotions and trade marketing for branding and merchandising
- Conducted budget control and people development
Senior Representative
PT XLSMART Telecom Sejahtera Tbk
Nov 2006 — Nov 2009Kotabumi, North Lampung
- Supervised and controlled operations of XL Centers in Kotabumi, Liwa, Unit 2, Bandar Jaya
- Ensured customer service, product knowledge coaching, and groomed staff
- Handled escalation of hard complaints
- Managed stock control and daily sales reporting
- Increased visitors and sales transactions through strategic programs
- Fostered good relationships with premium customers
- Coordinated center functions with supervisors and other divisions
HSE
PT Punj Lloyd Indonesia
Mar 2006 — Nov 2006South Sumatera West Java Phase II Pipeline Project
- Provided medical service for expatriates
Skills
Business developmentRetail ManagementSales ManagerOperation ManagerEducational Project
Education
Bachelor Islamic Study, Islamic Studies
Knowledge International University
Magister Managemen Pendidikan Islam, Education Management
Universis Islam An-nur Lampung
Sarjana Pendidikan, EDUCATION
Sekolah Tinggi Ilmu Tarbiyah Bustanul Ulum Lampung Tengah
Nurse, Nursing Education
Dharma Wacana
Gelar Sarjana, Ekonomi Bisnis
Universitas Gunadarma
Languages
Bahasa Indonesia
Native
Bahasa Inggris
Fluent
Bahasa Arab
Basic
References available upon request.