Wenda Koiman
Retail & Trade Marketing Leader | 15+ Years Driving Sales Growth in IT, Smartphone & Telco | Business Development in Hospitality
Indonesia
0
Languages
0
Skills
Work Experience
Retail Intelligence & Shopper Experience
- Visit and map key store TAM size
- Build reports with retail stores and cultivate relationships to drive sell-out for HP products and services
- Conduct retail competition research to identify customer trends, competitor activities, and partner activities (4P’s intelligence)
- Ensure trade marketing execution to gain retail in-store visibility and propose in-store branding that enhances HP brand awareness
- Discover effective types of POSM to communicate product and promotional messages to customers
Area Retail Manager
- Managed sales & distribution for Lampung, Bengkulu, Bangka Belitung regions for all Smartphone & IoT Xiaomi products
- Led expansion, branding and merchandising activities
- Managed Mi shop operations
- Directed people management initiatives
Driver Operation Manager
- Managed driver operations across Indonesia
Branch Manager
- Managed branch operations in Lampung
Head Of Business Development
- Managed channel expansion for hotel, guest house, boarding house
- Oversaw dealing and investment processes
- Led team including Senior Business Development Manager, BDM, BD Executive
- Managed revenue, occupancy, and ARR growth
Branch Manager
- Managed notebook & mobile business partners, channels, and revenue
- Increased partner numbers and business value
- Handled people management for five area managers, supervisors, team leaders, merchandisers, promoters
- Promoted gaming, consumer, and commercial products
Regional Brand Activation Manager
- Managed merchandising, events, and promotions in West Jabodetabek Area (Tangerang, Banten, Jakpus, Jakut)
Area Sales Manager
- Drove revenue growth in devices (Tablet, Android, Dongle, etc)
- Managed activation and reload revenue
- Acquired Premium Store & Star Outlet
Area Sales Manager
- Ensured smooth sales & distribution process in the area
- Developed business strategies for growth in activation, reload, RGS, subscriber, and BB user
- Planned cost estimates to maintain high income with low cost
- Oversaw development and performance of direct distributors
- Fostered relationships with partners including retailers, wholesalers, media, schools, colleges, corporate, and advertising vendors
- Managed sales supervisors and direct sales teams to maintain and develop outlets
- Coordinated area promotions and trade marketing for branding and merchandising
- Conducted budget control and people development
Senior Representative
- Supervised and controlled operations of XL Centers in Kotabumi, Liwa, Unit 2, Bandar Jaya
- Ensured customer service, product knowledge coaching, and groomed staff
- Handled escalation of hard complaints
- Managed stock control and daily sales reporting
- Increased visitors and sales transactions through strategic programs
- Fostered good relationships with premium customers
- Coordinated center functions with supervisors and other divisions
HSE
- Provided medical service for expatriates
Skills
Business developmentRetail ManagementSales ManagerOperation ManagerEducational Project
Education
Bachelor Islamic Study, Islamic Studies
Knowledge International University
- In progress
Magister Managemen Pendidikan Islam, Education Management
Universis Islam An-nur Lampung
- In Progress
Sarjana Pendidikan, EDUCATION
Sekolah Tinggi Ilmu Tarbiyah Bustanul Ulum Lampung Tengah
Nurse, Nursing Education
Dharma Wacana
Gelar Sarjana, Ekonomi Bisnis
Universitas Gunadarma
Languages
Bahasa Indonesia
Native
Bahasa Inggris
Fluent
Bahasa Arab
Basic
References available upon request.