Tanya Herbst
Beauty Therapist and Advisor
Advanced beauty therapist and advisor with over 15 years of experience in skincare spa management and retail sales. Achieved 95% client retention through exceptional service and personalized consultations. Skilled in coaching teams and implementing CRM and AI-driven e-commerce strategies to drive revenue growth.
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Years experience
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Language
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Skills
Work Experience
Beauty Business Consultant and Advisor
Sh'Zen
Aug 2024 — PresentCurrentCape Town, South Africa
- Boost monthly online sales by 25% through targeted Google Shopping campaigns.
- Maintain a catalog of 5,000+ SKUs, reducing product upload time by 40% via bulk-editing tools.
- Enhanced client satisfaction and increased repeat purchases through tailored follow-ups.
- Executed targeted social marketing strategies, resulting in a 45% increase in brand awareness.
- Provide personalized beauty consultations and product recommendations across in-person and online channels.
- Manage e-commerce platform operations to ensure smooth online transactions.
- Promotions and customer engagement to grow online sales and conversions.
- Oversee product listings.
- Utilize CRM software (My Salon Software, Outfield) and AI/Web tools (Freeweb store, Phorest, Zenoti, Canva)
- Analyze trends and execute targeted follow-ups to reduce churn.
- Conducted proactive outreach to strengthen customer relationships and drive loyalty.
- Resolve customer issues.
- Implement upselling strategies to increase average transaction value.
- Serve as Sales Business Consultant: qualify leads, coordinate demos and support B2B business development efforts.
Beauty Therapist and Spa Manager
Pure Skin International
Oct 2008 — Dec 2017Gauteng, South Africa
- Delivered advanced treatments including facials, skincare, massage, waxing, and laser/IPL with a focus on precision and client safety.
- Conducted skin analyses for over 50 clients each month.
- Enhanced client retention through personalized treatments.
- Established positive feedback from clients regarding personal treatments.
- Obtained voluntary gratuities from satisfied clients.
- Led training sessions for junior therapists on treatment protocols and client care.
- Managed daily spa operations, including scheduling, staff supervisions, and maintaining high service standards.
- Implemented hygiene practices to ensure compliance.
- Provided product consultations and upselling to enhance retail sales.
- Maintained accurate client records and prepared sales reports.
- Utilized CRM and AI tools to improve operational efficiency.
Skills
Beauty TherapyLife CoachingSales ExecutionDigital MarketingUpselling StrategiesE-commerce oversightClient developmentProduct presentationCRM and AI toolsEffective time managementCustomer care excellenceRelationship managementSelling techniquesListening and feedbackSocial Media MarketingClient ConsultationsCustomer Retention
Education
Certificate, Nail Technician
Planet Nails
- Specialized training in acrylic nail techniques.
- Skills developed acrylic overlay, acrylic sculpture, precision nail art, client consultation and service standards.
Certificate of Higer Education, Professional Beauty Practitioner
Intec College Cape Town
- Core Coursework: Anatomy and Physiology, Facial Skincare Therapy, Body Massage, Hair Removal, Nail Therapy, Salon Operations, and Stress Management.
- Physical focus on client assessment, treatment planning, infection control, and professional client care.
Certificates of Excellence, Life Coaching and Wedding Planner
CLI
- Focused on leadership, client-centered coaching techniques and practical coaching frameworks.
- Enhanced communication, goal setting and client guidance abilities applicable to coaching and business roles.
N6, Matric
Roodepoort Technicon College
Certifications
Skin Therapy Certificate
Intec College
Nail Therapy Certificate
Intec College
Hair Removal Certificate
Intec College
Planet Nails Certificate
Planet Nails
Life Coaching Certificate
CLI Institution
Languages
English
Fluent
References available upon request.