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        "Managed £1.2M annual marketing budget, achieving 28% reduction in customer acquisition cost",
        "Launched integrated demand generation campaign generating 4,200 MQLs and £2.8M in pipeline",
        "Grew email subscriber list from 18K to 52K through SEO and content marketing initiatives",
        "Built and led 5-person marketing team, mentoring 2 junior marketers to promotions within 18 months"
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      "company": "Mailchimp",
      "position": "Digital Marketing Specialist",
      "location": "London, UK",
      "startDate": "2019-08",
      "endDate": "2021-02",
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        "Executed paid search and social campaigns with combined £400K budget, driving 35% ROI uplift",
        "Produced 120+ pieces of content annually, contributing to 45% organic traffic growth",
        "Optimised email sequences increasing open rates by 19% and click-through rates by 26%"
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    {
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      "startDate": "2018-09",
      "endDate": "2019-08",
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        "Coordinated social media presence for 6 enterprise clients, growing combined following by 82K",
        "Produced campaign performance reports tracking 15 KPIs across Google Analytics and Salesforce"
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      "degree": "BA Marketing & Business",
      "field": "Marketing",
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      "endDate": "2018",
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