Sophie Beaumont

Marketing Manager

Marketing Manager with 5 years of experience leading B2B and B2C campaigns across digital, content, and paid channels. Generated £4M+ in pipeline revenue through integrated marketing programmes.

[email protected] +44 7700 900456 London, UK

Languages

Skills

Work Experience

Marketing Manager

HubSpot

Feb 2021 — PresentCurrentLondon, UK

Managed £1.2M annual marketing budget, achieving 28% reduction in customer acquisition cost
Launched integrated demand generation campaign generating 4,200 MQLs and £2.8M in pipeline
Grew email subscriber list from 18K to 52K through SEO and content marketing initiatives
Built and led 5-person marketing team, mentoring 2 junior marketers to promotions within 18 months

Digital Marketing Specialist

Mailchimp

Aug 2019 — Feb 2021London, UK

Executed paid search and social campaigns with combined £400K budget, driving 35% ROI uplift
Produced 120+ pieces of content annually, contributing to 45% organic traffic growth
Optimised email sequences increasing open rates by 19% and click-through rates by 26%

Marketing Executive

Weber Shandwick

Sep 2018 — Aug 2019London, UK

Coordinated social media presence for 6 enterprise clients, growing combined following by 82K
Produced campaign performance reports tracking 15 KPIs across Google Analytics and Salesforce

Skills

Core

Digital Marketing

Paid

Google Ads

CRM

HubSpotSalesforce

Organic

SEO/SEM

Content

Content StrategyCopywriting

Analytics

Marketing Analytics

Channels

Email Marketing

Education

BA Marketing & Business, Marketing

University of Edinburgh

2015 — 20182:1

Languages

English

Native

French

Conversational