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  "basics": {
    "name": "SHAIKH DANISH",
    "label": "Power BI & Data Analytics | SQL | Excel | DAX | Power Query | Data Modeling | Data Visualization | 6+ Years Overall Experience",
    "summary": "Data-driven professional with 6+ years of experience in SEO, digital analytics, performance reporting, and business insights. Skilled in Power BI, SQL, Excel, DAX, Power Query, data modeling, and visualization. Seeking opportunities as a Data Analyst, Power BI Developer, or BI Analyst to leverage analytical skills and deliver actionable insights.",
    "location": "Chhatrapati Sambhajinagar, Maharashtra, India"
  },
  "work": [
    {
      "company": "WinproFX (AU)",
      "position": "Search Engine Optimization Executive",
      "location": "Dubai, United Arab Emirates",
      "startDate": "2024-10",
      "endDate": "2026-09",
      "highlights": [
        "Analyzed website and marketing performance data to identify trends, performance gaps, and improvement opportunities",
        "Monitored KPIs including organic traffic, impressions, clicks, CTR, keyword rankings, conversions, and user engagement",
        "Used Google Analytics 4, Google Search Console, Ahrefs, SEMrush, and Looker Studio for performance analysis and reporting",
        "Prepared periodic performance reports and analyzed data to evaluate campaign and website performance",
        "Used Excel and data analysis techniques to organize, compare, and interpret performance data",
        "Performed trend analysis to identify high-performing and underperforming areas and provided data-driven recommendations",
        "Collaborated with content, development, and marketing teams to implement data-driven improvements"
      ]
    },
    {
      "company": "WEBMART SOFTWARE SOLUTION",
      "position": "Search Engine Optimization Executive",
      "location": "Chhatrapati Sambhajinagar, Maharashtra, India",
      "startDate": "2022-06",
      "endDate": "2024-06",
      "highlights": [
        "Analyzed website and marketing performance data for international clients across multiple markets",
        "Monitored and evaluated KPIs including organic traffic, impressions, clicks, CTR, keyword rankings, conversions, and user engagement",
        "Prepared weekly and monthly performance reports to track campaign performance and business KPIs",
        "Used Excel and analytics tools to organize, compare, and analyze performance data",
        "Performed trend analysis and identified performance patterns, gaps, and opportunities for improvement",
        "Interpreted data and provided actionable, data-driven recommendations to improve performance",
        "Collaborated with cross-functional teams to communicate insights and implement optimization strategies"
      ]
    },
    {
      "company": "iTech Series",
      "position": "Search Engine Optimization Executive",
      "location": "Pune City",
      "startDate": "2021-03",
      "endDate": "2022-05",
      "highlights": [
        "Analyzed website and content performance data using analytics and reporting tools",
        "Monitored KPIs including organic traffic, impressions, clicks, CTR, keyword rankings, and user engagement",
        "Prepared periodic performance reports to track trends and measure improvements",
        "Used Excel to organize, filter, compare, and analyze performance data",
        "Identified performance trends and gaps through comparative and trend analysis",
        "Communicated key findings and data-driven recommendations to stakeholders"
      ]
    },
    {
      "company": "Coherent Market Insights",
      "position": "Search Engine Optimization Executive",
      "location": "Pune City",
      "startDate": "2020-02",
      "endDate": "2021-02",
      "highlights": [
        "Analyzed website traffic, content, and keyword performance data to evaluate SEO performance",
        "Monitored KPIs including traffic, engagement, impressions, clicks, and keyword rankings",
        "Prepared regular performance reports and analyzed trends across different periods",
        "Used Excel for data organization, comparison, and reporting",
        "Identified performance gaps and provided data-driven recommendations to support optimization activities"
      ]
    }
  ],
  "education": [
    {
      "institution": "Savitribai Phule Pune University",
      "degree": "Master of Business Administration",
      "field": "Information Technology",
      "startDate": "2018-08",
      "endDate": "2020-07",
      "highlights": [
        "CGP - 8.6"
      ]
    },
    {
      "institution": "Dr. Babasaheb Ambedkar Marathwada University",
      "degree": "Bachelor of Engineering",
      "field": "Information Technology",
      "startDate": "2010-08",
      "endDate": "2017-07",
      "highlights": [
        "65%"
      ]
    }
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    "SQL",
    "Excel",
    "DAX",
    "Power Query",
    "Data Modeling",
    "Data Visualization",
    "KPI Tracking",
    "Performance Reporting",
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    "Google Analytics",
    "Google Search Console",
    "Microsoft Office",
    "Reporting & Analysis",
    "Microsoft Word"
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    "yearsOfExperience": 0,
    "seniority": "entry",
    "highestEducation": "Master's"
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