Commercial Executive with 20+ years of international experience in complex B2B sales, contract negotiation, and strategic partnerships across renewable energy, mining, and industrial markets in Latin America and Europe. Proven track record of leading multidisciplinary deal teams, securing high-value contracts, and managing long sales cycles in matrix organizations.
Market assessment of modular green hydrogen production systems (100 kW–5 MW) in Chile and Brazil, identifying priority industrial sectors, demand potential, regulatory frameworks, safety requirements, and market-entry opportunities. The study combined market analysis, demand forecasting, sector prioritization, and commercialization strategies to support the deployment of modular hydrogen solutions.
Business Development Lead for WP3 (Business Models & Market Analysis) of the SHIFT project (Sector-Coupled Systems for Heat, Industry, Fuels and Transport in Chile), responsible for developing commercialization strategies for industrial heat pumps and e-fuels. Led the market assessment, stakeholder engagement, and business model development by integrating technical results with market, regulatory, and policy analyses. Coordinated collaborations with industry, technology providers, and public institutions, identifying market opportunities and implementation barriers. Developed value propositions, financial and business models, and implementation roadmaps for two investment-ready pilot projects, supporting financing strategies, risk assessment, and the transition from technical feasibility to commercial deployment.