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  "basics": {
    "name": "Sarai Vaughn",
    "label": "Sales & Marketing Specialist",
    "summary": "Marketing student at Southern University and A&M College with hands-on experience in sales, brand strategy, market research, customer engagement, and business development. Entrepreneur and marketing professional with experience building multiple brands and providing branding and marketing services to 75+ businesses. Seeking to apply my customer-focused and analytical skills within Boeing’s Sales & Marketing Internship Program.",
    "location": "Baton Rouge, Louisiana, United States"
  },
  "work": [
    {
      "company": "SRVDOLL",
      "position": "Founder & Marketing Manager",
      "location": "Baton Rouge, LA",
      "startDate": "2026-05",
      "current": true,
      "highlights": [
        "Founded and managed a direct-to-consumer fashion brand, overseeing product development, marketing, sales, and customer engagement",
        "Developed go-to-market strategies for product launches, including target customer identification, product positioning, pricing, and promotional planning",
        "Designed and developed original products while coordinating with manufacturers and vendors throughout the production process",
        "Conducted competitor and consumer research to guide product, pricing, and marketing decisions",
        "Managed digital marketing, customer relationships, order fulfillment, and post-purchase support while analyzing customer feedback and sales performance"
      ]
    },
    {
      "company": "Sarai Branded LLC",
      "position": "Freelance Brand Designer & Strategist",
      "location": "Remote",
      "startDate": "2026-01",
      "current": true,
      "highlights": [
        "Provided freelance branding and design services to 75+ businesses and brands across beauty, fashion, and service industries",
        "Developed brand identities, marketing collateral, and digital assets tailored to client goals and target audiences",
        "Consulted directly with clients to understand business needs, customer preferences, and brand positioning",
        "Managed client relationships from initial consultation through final delivery, including pricing, revisions, communication, and project timelines",
        "Translated client objectives into cohesive branding and marketing solutions designed to strengthen brand recognition and customer engagement"
      ]
    },
    {
      "company": "VTS Consulting LLC",
      "position": "Marketing Specialist",
      "location": "remote",
      "startDate": "2024-08",
      "current": true,
      "highlights": [
        "Founded and managed a direct-to-consumer fashion brand that generated $22,000+ in sales through strategic product launches, digital marketing, and customer engagement.",
        "Developed go-to-market strategies for product launches, including target customer identification, product positioning, pricing, and promotional planning.",
        "Designed and developed original products while coordinating with manufacturers and vendors throughout the production process.",
        "Conducted competitor and consumer research to guide product, pricing, and marketing decisions.",
        "Managed digital marketing, customer relationships, order fulfillment, and post-purchase support while analyzing customer feedback and sales performance."
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    }
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  "education": [
    {
      "institution": "Southern University and A&M College",
      "degree": "Bachelor of Science in Marketing",
      "startDate": "2025-08",
      "endDate": "2029"
    }
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  "skills": [
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    "Market Research",
    "Sales",
    "Go-to-Market Strategy",
    "Competitive Analysis",
    "Customer Relationship Management (CRM)",
    "Data Analysis",
    "Microsoft Excel",
    "Digital Marketing",
    "Brand Management"
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    "yearsOfExperience": 0,
    "seniority": "executive",
    "highestEducation": "Bachelor's"
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