Salma mwanaidi

Client Relations, fashion & Operations professional

I am a client relations, fashion, and operations professional with experience in luxury resort, premium fashion retail, bridal, and fashion consulting environments. I have experience working directly with clients, understanding their preferences, helping them choose suitable products and styles, and making sure their requests are followed through. My experience includes client service, fashion and styling consultations, sales, fittings, fabrics, quality control, and boutique operations. I have also worked closely with designers and production teams to communicate client needs and ensure work is completed as required. I hold a Diploma in Fashion Design and bring practical experience in both client-facing and operational roles, with a strong understanding of fashion, attention to detail, and the importance of good client service.

Nairobi, Kenya
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Languages
0
Skills
Work Experience
Fashion Retail Consultant and Boutique Manager
The White Shop {Billionaire Resort & Retreat}Malindi
Aug 2025 — Present
  • Uphold exceptional visual merchandising standards by curating elegant displays, monitoring inventory flow, and ensuring the boutique remains impeccably styled, organized, and aligned with the brand's aesthetic identity
  • Serve high end clientele, providing personalised service and fashion advice based on their individual style, preferences, occasions, and needs.
  • Build and maintain strong relationships with clients, including returning clients, by understanding their preferences and providing personalised recommendations.
  • Assist clients and their representatives with product selection, availability, special requests, and other personalised requirements.
  • Communicate directly with designers regarding client requests, product availability, new collections, and stock requirements.
  • Follow up on client requests and product requirements to ensure they are communicated clearly and handled appropriately.
  • Use client feedback and preferences when making recommendations on product presentation and stock selection.
  • Support sales through product knowledge, fashion storytelling, and understanding what each client is looking for.
Head of Project Management and Operations
Mcensal School of Fashion and DesignNairobi
Jan 2025 — Jun 2025
  • Coordinated communication among internal teams and external stakeholders to support effective collaboration.
  • Developed project schedules, coordinated activities, monitored progress, and supported the timely completion of key deliverables.
  • Led the planning, coordination, and operational delivery of a large creative-industry event involving designers, models, students, vendors, and project teams.
  • Supported event logistics, team coordination, resource planning, and operational problem-solving.
  • Supervised project assistants and delegated tasks to support efficient workflow and accountability.
  • Contributed to the successful execution of the fashion show while maintaining organized processes and clear communication.
Fashion Consultant and Assistant Operations Manager
Style by NeomiNairobi
Oct 2024 — Jan 2025
  • Supported day to day operations, project activities, client engagement, and coordination across fashion design, production, and service delivery.
  • Coordinated communication between clients, designers, and production teams to support timely delivery and quality outcomes.
  • Supported quality control processes and identified product inconsistencies before client delivery, enabling timely corrective action.
  • Assisted with inventory coordination, team scheduling, workflow management, and operational follow up.
  • Maintained professional relationships with clients and stakeholders while supporting a high standard of service.
  • Conducted client consultations and fittings, making sure their requirements were clearly understood.
  • Worked with high end clients on a range of personal, corporate, bridal, and event related fashion needs, providing personalised consultations based on their style, occasion, preferences, and requirements.
Assistant Store Manager and Bridal Consultant
Imani BridalsNairobi
Dec 2022 — Apr 2023
  • Assisted in overseeing daily store operations, inventory control, and visual merchandising
  • Contributed to sales growth through excellent customer relationship management and personalized service
  • Managed bridal fittings and alterations, ensuring timely delivery and customer satisfaction
  • Led client consultations, providing expert advice on bridal gown selections and accessories to ensure an exceptional shopping experience
  • Delivered measurable results, including increased sales, timely order fulfillment, and improved customer satisfaction
Junior Supervisor
DWA Rea Vipingo plantationsMakueni
Feb 2021 — Nov 2022
  • Supported adherence to organizational procedures, workplace standards, and safety requirements.
  • Communicated priorities and operational updates to support effective team performance.
  • Allocated tasks, monitored progress, and supported efficient workflow and productivity.
  • Supervised and coordinated the daily activities of a team of more than 30 employees.
Human Resource Intern
DWA Rea Vipingo PlantationsMakueni
Nov 2020 — Jan 2021
  • Supported day to day human resource and administrative activities within a structured organizational environment.
  • Assisted with employee documentation, filing, record organization, and administrative follow up.
  • Supported staff communication and coordination between employees and management
  • Assisted with general office administration and operational follow-up
  • Gained practical exposure to workplace procedures, personnel support, and organizational operations
Production Intern
DWA Rea Vipingo PlantationsMakueni
Sep 2019 — Nov 2019
  • Assisted in production, factory operations, office administration, and HR support within a plantation environment
  • Supported daily operational processes, documentation, staff coordination, and workflow management across multiple departments
Skills
Client AcquisitionFashion ConsultationBoutique OperationsProduction CoordinationQuality ControlInventory ManagementSales SupportVisual MerchandisingProject ManagementTeam LeadershipRelationship ManagementEffective communicationClient Relationship ManagementProblem solvingLeadershipFashion event coordinationClient Empathy and PatienceFashion & Bridal ConsultationBridal & Fashion Styling ExpertTeam CoordinationBoutique ManagementClient Relations & ConsultationHigh End Client Service
Education
Diploma, Fashion and Design
Mcensal School of Fashion and Design
May 2023 — Jun 2025
Certificate, Virtual Assistant
ALX
Dec 2024
Certificate, Fundamental of Project Management
Google Cousera
Apr 2021
General, Agriculture
Lukenya University
Sep 2019
Languages
English
Fluent
swahili
Fluent
References available upon request.
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