SABEEN SHAHBAZ

Assistant Manager – Products / Operations

Tourism and travel professional with 12 years of experience across products, operations, reservations, B2B sales, key account management, and travel services. Proven track record in leading operations teams, developing travel products, negotiating supplier and hotel rates, and managing major annual event operations, including Formula 1. Strong focus on client service, supplier coordination, commercial performance, and smooth end-to-end execution.

Dubai
Work Experience
Assistant Manager – Products / Operations
Flash Horizon Tourism LLCDubai
Jan 2023 — Present
  • Lead day-to-day product, reservations and operations activities, ensuring efficient delivery of travel services
  • Take responsibility for Formula 1 (F1) operations every year, coordinating requirements from planning and preparation through successful event execution
  • Coordinate F1-related hotel bookings, transportation, transfers, guest movements, suppliers, clients and operational requirements
  • Liaise with hotels, transport providers, suppliers, DMC partners and internal teams to ensure seamless F1 operations
  • Handle FITs, groups and charter operations for the European market
  • Lead and supervise Reservations, Operations and Key Accounts teams
  • Create and publish travel products and seasonal rate sheets; negotiate rates with hotels and suppliers
  • Conclude client deals and manage B2B relationships; prepare quotations for FIT, groups and series
  • Develop monthly forecasts and contribute to Sales & Marketing Action Plans
  • Prepare travel packages to support product sales and achieve business targets
Sales & Sponsorship Executive
Emaar Entertainment LLCDubai
Nov 2021 — Jan 2023
  • Supported marketing and sales operational objectives through planning, recommendations and action plans
  • Forecast requirements, supported annual budgeting and monitored expenditure and variances
  • Liaised with travel trade operators, wholesalers, travel agents and trade/consumer media
  • Developed new and existing accounts through sales calls, communication and site inspections
  • Prepared product/service presentations, price analysis and weekly, monthly, quarterly and annual reports
  • Supported operations for VIP visits and major events including attraction visits, movie premieres and Dubai Opera activities
  • Prepared contracts and proposals, maintained key account relationships and dealt with international tour operators, DMCs and online tour partners
  • Assisted management in developing new markets
Key Account Manager
Meeting Point Tourism LLCDubai
Jan 2019 — Feb 2021
  • Managed product publishing, seasonal rate sheets, supplier/hotel negotiations and client deals
  • Handled B2B key agents from Indian Subcontinent markets and managed FITs, groups, weddings and MICE
  • Prepared quotations for FIT, groups and series and compared DMC rates
  • Led Reservations, Operations and Key Accounts teams and developed monthly forecasts
  • Prepared packages, conducted fortnightly business analysis and reported to the CEO
  • Coordinated with internal departments, attended preferred partner meetings and supported company objectives
Reservations Head
Rida International Tourism LLCDubai
Aug 2016 — Sep 2018
  • Managed sales and marketing activities for Indian, Pakistani and Sri Lankan markets
  • Managed hotel reservations through inventory control and timely reservation processing
  • Prepared FIT, group and series quotations and compared supplier rates
  • Led a Reservations / Operations team of 10 and developed weekly revenue strategies
  • Handled guests from arrival to departure, including resolution of mishandled guest cases
  • Prepared weekly sales analysis, supported hotel/supplier contracting and coordinated with internal departments
Reservations Head
Kite Tourism LLCDubai
Jan 2015 — Jul 2016
  • Promoted and marketed the business and sourced products and destinations for customer demand
  • Handled customer enquiries and maintained company/travel agent rates in the system and correspondence files
  • Negotiated and contracted hotel rates, special offers, allocations, release periods and terms
  • Analyzed weekly product and sales reports to identify market trends and revenue opportunities
  • Negotiated extra services including transfers and excursions and coordinated rate plans and promotions
  • Prepared production reports for relevant departments
Contracting Operations Manager / Reservations Executive
Akquasun Tourism LLCDubai
Oct 2014 — Jan 2015
  • Handled client emails relating to hotel bookings, packages and land arrangements
  • Updated hotel and supplier contracts and dealt with corporate market rates
  • Prepared daily and weekly supplier reservation sheets and provided competitive rates for booking confirmations
Reservation Manager
Rainbow HotelBur Dubai
Mar 2013 — Sep 2014
  • Handled hotel, restaurant and dhow cruise reservations by phone and email
  • Managed online and office bookings, allocations, amendments and cancellations
  • Updated room status, stop sales and rates online and offline and handled corporate accounts
  • Prepared daily and weekly restaurant and dhow cruise reservation sheets and dealt with hotel guests
Outbound Tour Consultant
Quality AviationKarachi, Pakistan
Jun 2011 — Jan 2013
  • Handled FIT and group bookings from B2B / B2C partners and outbound tour enquiries
  • Booked hotels, tours, theme parks and other travel arrangements for clients
  • Managed hotel/supplier contracting and prior room allocations and networked with tour operators
  • Ensured quality products and services and handled customer issues and complaints
Customer Liaison Officer
Silk Bank
Jan 2010 — May 2011
  • Served customers by telephone and in person and responded to customer service requests
  • Coordinated with service advisors, storekeepers and spare-parts staff and followed up on customer satisfaction
  • Received a Certificate of Appreciation for Best Customer Service Support Award
Education
Bachelor of Arts
PECHS College
2000
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