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  "basics": {
    "name": "Rahul Sharma",
    "label": "Category Growth Executive",
    "email": "rs30686@gmail.com",
    "phone": "+91 9768736136",
    "summary": "E-commerce Category Executive with 6+ years of experience in category growth, brand management and marketplace operations. Managed a portfolio of 30+ beauty brands with end-to-end responsibility across brand discovery, platform eligibility, onboarding, commercial discussions, sales analysis, pricing, promotions, marketing investments, inventory planning and purchase orders. Served as the primary business point of contact for assigned brands while coordinating with Legal, SAP, Finance, Sourcing and other internal teams. Hands-on experience in weekly/monthly sales reporting, projections, DRR/SOH-based inventory planning and SKU-level performance analysis.",
    "location": "Mumbai, India",
    "profiles": [
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        "network": "LinkedIn",
        "username": "rahul-sharma-97629837a",
        "url": "https://linkedin.com/in/rahul-sharma-97629837a"
      }
    ]
  },
  "work": [
    {
      "company": "PURPLLE.COM (Manash Ecommerce Pvt. Ltd.)",
      "position": "Category Growth Executive",
      "location": "Mumbai, India",
      "startDate": "2020-02",
      "endDate": "2026-08",
      "highlights": [
        "Managed a portfolio of 30+ beauty brands, owning day-to-day category performance, sales growth and brand relationships",
        "Identified prospective brands, checked platform eligibility and independently handled the end-to-end brand onboarding process",
        "Coordinated with Legal, SAP, Finance, Sourcing and other internal teams for agreements, operational requirements and brand activation",
        "Handled margin and commercial discussions with brand partners and acted as the primary business point of contact",
        "Analysed weekly and monthly sales reports, prepared sales projections and monitored brand, category and SKU-level performance",
        "Monitored DRR and SOH to plan replenishment and Purchase Orders, maintain stock availability and reduce potential sales loss from stock-outs",
        "Monitored top-performing SKUs and slow-moving products to identify sales, inventory and growth opportunities",
        "Worked with brands on pricing, discounts and promotional support to improve sales performance and category growth",
        "Coordinated with brands on marketing investments and platform visibility opportunities to support sales growth",
        "Managed operational issues including RTV, GRN, pricing updates and payment/reconciliation by coordinating with relevant teams and brand partners"
      ]
    },
    {
      "company": "PURPLLE.COM",
      "position": "NDR Process Executive",
      "location": "Mumbai, India",
      "highlights": [
        "Managed NDR cases and high-priority customer escalations; monitored delivery performance and prepared daily tracking reports",
        "Coordinated with customers and logistics partners to resolve delivery issues and improve completion outcomes"
      ]
    },
    {
      "company": "EUREKA (EOS)",
      "position": "Sales & Marketing Executive",
      "startDate": "2019",
      "highlights": [
        "Generated and converted leads for personal loan solutions and handled registration, documentation and customer follow-ups"
      ]
    },
    {
      "company": "PURPLLE.COM",
      "position": "Customer Service Executive – Inbound & RTV",
      "location": "Mumbai, India",
      "startDate": "2016-01",
      "endDate": "2018-12",
      "highlights": [
        "Managed inbound customer queries, escalations and Return-to-Vendor (RTV) processes through coordination with relevant teams"
      ]
    },
    {
      "company": "KSERVE PRIVATE LIMITED",
      "position": "Sales Executive",
      "startDate": "2016-05",
      "endDate": "2016-12",
      "highlights": [
        "Handled direct sales and customer coordination for pest control and home cleaning services"
      ]
    },
    {
      "company": "Freelance",
      "position": "Event Coordinator & Promoter",
      "startDate": "2016",
      "highlights": [
        "Managed event operations, manpower planning and client servicing for brand campaigns including Wagh Bakri Tea, Levis and Times of India"
      ]
    },
    {
      "company": "VERTEX",
      "position": "Business Associate",
      "startDate": "2014-10",
      "endDate": "2015-10",
      "highlights": [
        "Managed B2B client communication, billing queries and coordination with internal sales teams"
      ]
    }
  ],
  "education": [
    {
      "institution": "Ramniranjan Jhunjhunwala College, Mumbai",
      "degree": "12th Standard (HSC)"
    },
    {
      "institution": "Hindi High School, Mumbai",
      "degree": "10th Standard (SSC)"
    }
  ],
  "skills": [
    "Category Growth",
    "Brand Management",
    "Brand Onboarding",
    "Sales Analysis",
    "Pricing Strategy",
    "Inventory Planning",
    "Purchase Order Management",
    "Commercial Discussions",
    "Marketing Investments",
    "Sales Reporting",
    "Brand Relationship Management",
    "Sales Projections",
    "Pricing",
    "Discount & Promotion Planning",
    "Marketing Spend",
    "Margin Discussions",
    "DRR",
    "SOH",
    "PO Planning",
    "SKU Performance",
    "OOS Monitoring",
    "RTV",
    "GRN",
    "Payment/Reconciliation",
    "Weekly/Monthly Reporting",
    "Excel-Based Business Analysis",
    "Performance Tracking"
  ],
  "languages": [
    {
      "language": "English"
    },
    {
      "language": "Hindi",
      "fluency": "Marathi"
    }
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    "yearsOfExperience": 11,
    "seniority": "lead",
    "highestEducation": "Bachelor's"
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