Rahul Sharma

Category Growth Executive

E-commerce Category Executive with 6+ years of experience in category growth, brand management and marketplace operations. Managed a portfolio of 30+ beauty brands with end-to-end responsibility across brand discovery, platform eligibility, onboarding, commercial discussions, sales analysis, pricing, promotions, marketing investments, inventory planning and purchase orders. Served as the primary business point of contact for assigned brands while coordinating with Legal, SAP, Finance, Sourcing and other internal teams. Hands-on experience in weekly/monthly sales reporting, projections, DRR/SOH-based inventory planning and SKU-level performance analysis.

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Years experience
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Languages
0
Skills
Work Experience
Category Growth Executive
PURPLLE.COM (Manash Ecommerce Pvt. Ltd.)Mumbai, India
Feb 2020 — Aug 2026
  • Managed a portfolio of 30+ beauty brands, owning day-to-day category performance, sales growth and brand relationships
  • Identified prospective brands, checked platform eligibility and independently handled the end-to-end brand onboarding process
  • Coordinated with Legal, SAP, Finance, Sourcing and other internal teams for agreements, operational requirements and brand activation
  • Handled margin and commercial discussions with brand partners and acted as the primary business point of contact
  • Analysed weekly and monthly sales reports, prepared sales projections and monitored brand, category and SKU-level performance
  • Monitored DRR and SOH to plan replenishment and Purchase Orders, maintain stock availability and reduce potential sales loss from stock-outs
  • Monitored top-performing SKUs and slow-moving products to identify sales, inventory and growth opportunities
  • Worked with brands on pricing, discounts and promotional support to improve sales performance and category growth
  • Coordinated with brands on marketing investments and platform visibility opportunities to support sales growth
  • Managed operational issues including RTV, GRN, pricing updates and payment/reconciliation by coordinating with relevant teams and brand partners
NDR Process Executive
PURPLLE.COMMumbai, India
  • Managed NDR cases and high-priority customer escalations; monitored delivery performance and prepared daily tracking reports
  • Coordinated with customers and logistics partners to resolve delivery issues and improve completion outcomes
Sales & Marketing Executive
EUREKA (EOS)
2019
  • Generated and converted leads for personal loan solutions and handled registration, documentation and customer follow-ups
Customer Service Executive – Inbound & RTV
PURPLLE.COMMumbai, India
Jan 2016 — Dec 2018
  • Managed inbound customer queries, escalations and Return-to-Vendor (RTV) processes through coordination with relevant teams
Sales Executive
KSERVE PRIVATE LIMITED
May 2016 — Dec 2016
  • Handled direct sales and customer coordination for pest control and home cleaning services
Event Coordinator & Promoter
Freelance
2016
  • Managed event operations, manpower planning and client servicing for brand campaigns including Wagh Bakri Tea, Levis and Times of India
Business Associate
VERTEX
Oct 2014 — Oct 2015
  • Managed B2B client communication, billing queries and coordination with internal sales teams
Skills
Category GrowthBrand ManagementBrand OnboardingSales AnalysisPricing StrategyInventory PlanningPurchase Order ManagementCommercial DiscussionsMarketing InvestmentsSales ReportingBrand Relationship ManagementSales ProjectionsPricingDiscount & Promotion PlanningMarketing SpendMargin DiscussionsDRRSOHPO PlanningSKU PerformanceOOS MonitoringRTVGRNPayment/ReconciliationWeekly/Monthly ReportingExcel-Based Business AnalysisPerformance Tracking
Education
12th Standard (HSC)
Ramniranjan Jhunjhunwala College, Mumbai
10th Standard (SSC)
Hindi High School, Mumbai
Languages
English
Hindi
Marathi