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  "basics": {
    "name": "PRASAD BALAN THEKIL",
    "label": "Creative Director and Brand Storyteller",
    "summary": "Creative Director and Brand Storyteller with 25+ years of experience building iconic entertainment and television properties. Expert in promo architecture, channel launches, premium brand storytelling, and AI-powered content creation. Proven track record from feature films to establishing India's premium English movie channels, culminating in founding a full-service creative studio.",
    "location": "Mumbai, India"
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  "work": [
    {
      "company": "Freelance",
      "position": "Assistant Film Editor",
      "location": "Mumbai",
      "startDate": "2001-01",
      "endDate": "2004-12",
      "highlights": [
        "Edited and assembled raw footage incorporating effects to create compelling narratives",
        "Enhanced video content through colour grading and creative editing techniques",
        "Collaborated on feature films contributing to cinematic storytelling and pacing"
      ]
    },
    {
      "company": "MTV India (Viacom18)",
      "position": "Senior Video Editor",
      "location": "Mumbai",
      "startDate": "2005-04",
      "endDate": "2010-08",
      "highlights": [
        "Contributed to top youth entertainment properties, enhancing viewer engagement",
        "Edited episodes and promos developing youth branding and packaging creative content",
        "Managed multiple video editing projects simultaneously, adhering to tight deadlines with quality"
      ]
    },
    {
      "company": "Times Television Network",
      "position": "Senior Supervising Promo Editor",
      "location": "Mumbai",
      "startDate": "2010-09",
      "endDate": "2020-11",
      "highlights": [
        "Led creative supervision for premium Hollywood movie campaigns and channel branding",
        "Produced promotional content that increased audience engagement and executed effective channel launch campaigns",
        "Designed unique branding strategies and implemented strategic marketing campaigns to boost visibility"
      ]
    },
    {
      "company": "Arrey Waah Entertainment",
      "position": "Founder & Creative Director",
      "location": "Mumbai",
      "startDate": "2020-11",
      "highlights": [
        "Founded and led a 360 creative production company delivering premium storytelling solutions across television, digital, and branded entertainment",
        "Directed creative vision for projects, establishing aesthetic standards that guided execution and enhanced brand identity",
        "Coordinated major projects across teams, ensuring alignment and delivering high-quality outcomes that met client expectations"
      ]
    }
  ],
  "education": [
    {
      "institution": "University of Mumbai",
      "degree": "HSC: General"
    }
  ],
  "skills": [
    "Creative Direction",
    "Entertainment Marketing",
    "Television Promotions",
    "OTT Campaigns",
    "Trailer Editing",
    "Brand Storytelling",
    "AI-Assisted Content Creation",
    "Motion Graphics",
    "Campaign Strategy",
    "Promo Packaging",
    "Team Leadership",
    "Post Production Supervision",
    "Adobe Premiere Pro",
    "Adobe Photoshop",
    "DaVinci Resolve",
    "Avid Media Composer",
    "Runway",
    "Gemini",
    "ChatGPT",
    "AI Creative Workflows",
    "Digital Campaigns",
    "Music Videos",
    "Corporate AVs",
    "Brand Films",
    "AI-powered Content Creation",
    "End-to-End Post Production"
  ],
  "languages": [
    {
      "language": "English",
      "fluency": "B2 Upper Intermediate"
    },
    {
      "language": "Hindi",
      "fluency": "B2 Upper Intermediate"
    },
    {
      "language": "Marathi",
      "fluency": "B1 Intermediate"
    },
    {
      "language": "Tamil",
      "fluency": "B2 Upper Intermediate"
    },
    {
      "language": "Telugu",
      "fluency": "B2 Upper Intermediate"
    },
    {
      "language": "Malayalam",
      "fluency": "B2 Upper Intermediate"
    }
  ],
  "projects": [
    {
      "name": "Soul In Our Sculptures",
      "description": "A cinematic luxury brand film inspired by the timeless love story of Shakuntala and Dushyant, featuring an original Thumri soundtrack.",
      "highlights": [
        "Directed, conceptualized, and edited as a premium visual experience highlighting handcrafted sculptures through emotion and storytelling."
      ]
    },
    {
      "name": "Award-winning Music Video",
      "description": "Produced, directed, and edited a music video that won the Best Cinematography Award at the prestigious Kala Ghoda Festival.",
      "highlights": [
        "The project was created under a unique creative challenge where the complete film—from concept to final delivery—was written, shot, and completed within just 24 hours."
      ]
    }
  ],
  "awards": [
    {
      "title": "Best Cinematography Award",
      "awarder": "Kala Ghoda Festival"
    },
    {
      "title": "Featured by BigRock",
      "awarder": "Entrepreneur & Creative Storyteller"
    },
    {
      "title": "Core Creative Team",
      "awarder": "Launch of Movies Now, Romedy Now & MN+"
    },
    {
      "title": "20+ Years in Television Promotions & Entertainment Marketing"
    },
    {
      "title": "Founder & Creative Director",
      "awarder": "Arrey Waah Entertainment"
    },
    {
      "title": "AI-powered Creative Storytelling & Visual Content Creation"
    }
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    "yearsOfExperience": 0,
    "seniority": "executive",
    "highestEducation": "Bachelor's"
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