PRASAD BALAN THEKIL

Creative Director and Brand Storyteller

Creative Director and Brand Storyteller with 25+ years of experience building iconic entertainment and television properties. Expert in promo architecture, channel launches, premium brand storytelling, and AI-powered content creation. Proven track record from feature films to establishing India's premium English movie channels, culminating in founding a full-service creative studio.

[email protected] +91 98202 40332 Mumbai, India
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Projects
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Languages
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Skills
Work Experience
Assistant Film Editor
Freelance
Jan 2001 — Dec 2004Mumbai
  • Edited and assembled raw footage incorporating effects to create compelling narratives
  • Enhanced video content through colour grading and creative editing techniques
  • Collaborated on feature films contributing to cinematic storytelling and pacing
Senior Video Editor
MTV India (Viacom18)
Apr 2005 — Aug 2010Mumbai
  • Contributed to top youth entertainment properties, enhancing viewer engagement
  • Edited episodes and promos developing youth branding and packaging creative content
  • Managed multiple video editing projects simultaneously, adhering to tight deadlines with quality
Senior Supervising Promo Editor
Times Television Network
Sep 2010 — Nov 2020Mumbai
  • Led creative supervision for premium Hollywood movie campaigns and channel branding
  • Produced promotional content that increased audience engagement and executed effective channel launch campaigns
  • Designed unique branding strategies and implemented strategic marketing campaigns to boost visibility
Founder & Creative Director
Arrey Waah Entertainment
Nov 2020Mumbai
  • Founded and led a 360 creative production company delivering premium storytelling solutions across television, digital, and branded entertainment
  • Directed creative vision for projects, establishing aesthetic standards that guided execution and enhanced brand identity
  • Coordinated major projects across teams, ensuring alignment and delivering high-quality outcomes that met client expectations
Projects
Soul In Our Sculptures

A cinematic luxury brand film inspired by the timeless love story of Shakuntala and Dushyant, featuring an original Thumri soundtrack.

Award-winning Music Video

Produced, directed, and edited a music video that won the Best Cinematography Award at the prestigious Kala Ghoda Festival.

Skills
Creative DirectionEntertainment MarketingTelevision PromotionsOTT CampaignsTrailer EditingBrand StorytellingAI-Assisted Content CreationMotion GraphicsCampaign StrategyPromo PackagingTeam LeadershipPost Production SupervisionAdobe Premiere ProAdobe PhotoshopDaVinci ResolveAvid Media ComposerRunwayGeminiChatGPTAI Creative WorkflowsDigital CampaignsMusic VideosCorporate AVsBrand FilmsAI-powered Content CreationEnd-to-End Post Production
Education
HSC: General
University of Mumbai
Languages
English
B2 Upper Intermediate
Hindi
B2 Upper Intermediate
Marathi
B1 Intermediate
Tamil
B2 Upper Intermediate
Telugu
B2 Upper Intermediate
Malayalam
B2 Upper Intermediate
Key Achievements
Best Cinematography Award
Kala Ghoda Festival
Featured by BigRock
Entrepreneur & Creative Storyteller
Core Creative Team
Launch of Movies Now, Romedy Now & MN+
20+ Years in Television Promotions & Entertainment Marketing
Founder & Creative Director
Arrey Waah Entertainment
AI-powered Creative Storytelling & Visual Content Creation
Reference
To be presented as requested
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