PRAGYA SINGH

Business Development Executive / Digital Marketing Executive

Business Development Executive / HR Management with experience in lead generation, client relationship management, strategic outreach, and recruitment activities. Proven ability to support business growth, strengthen client relationships, and contribute to organizational success.

[email protected] 6387547480 Varanasi, Uttar Pradesh, India
LinkedIn
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Skills
Work Experience
Digital Marketing Executive
Dizi Global Solution
Oct 2023 — Mar 2024Varanasi
  • Assisted in SEO: keyword research, on-page optimization, meta tags, and ranking improvement
  • Managed Social Media Marketing: content creation, scheduling, and engagement
  • Supported Google AdSense setup and performance monitoring
  • Worked on WordPress Development: content updates, plugins, and basic customization
  • Generated Leads through digital campaigns and landing pages
  • Assisted in Meta Ads: audience targeting, budget control, and campaign optimization
Digital Marketing Executive
Travel Planner
Jul 2024 — Jul 2025Varanasi
  • Planned and executed social media strategies across platforms like Instagram, Facebook, and LinkedIn
  • Managed paid social media campaigns to increase reach, engagement, and leads
  • Managed on-page and off-page SEO activities including backlink building
  • Improved website traffic and search visibility through continuous SEO optimization
  • Created and managed Google Ads campaigns (Search & Display)
  • Reduced cost-per-click while improving lead quality
Business Development Executive
Job Vritta
Dec 2025 — Feb 2026Varanasi
  • Identified and developed new business opportunities with US prime vendors, MSPs, and direct clients
  • Built and maintained strong relationships with vendors to receive daily active job requirements
  • Worked extensively on C2C and W2 roles, ensuring compliance with US staffing policies
  • Coordinated with recruitment teams to ensure timely and quality candidate submissions
Business Development Executive / HR Management
Iglaps Technologies
Mar 2026 — Jun 2026Varanasi
  • Managed warm leads generated by the lead generation team, engaging prospects through email, WhatsApp, and calls to build client relationships and drive business opportunities
  • Handled communication and follow-ups with USA and European clients, ensuring timely responses and consistent engagement throughout the sales cycle
  • Executed end-to-end recruitment processes, including candidate sourcing, screening, interview scheduling, shortlisting, documentation, and hiring coordination
  • Collaborated with team members and management to ensure smooth workflow, effective communication, and timely achievement of organizational goals
Skills
Social Media MarketingOn-Page OptimizationClient ManagementTeam ManagementInternational Client coordinationSearch Engine Optimization (SEO)Digital Marketing StrategiesCommunication & Presentation skillsRecruitment & Talent Acquisition
Education
Master of Business Administration
Amity University
2024 — Expected 2026
Bachelor of Commerce
Mahatma Gandhi Kashi Vidhyapeeth
2020 — 2023
Intermediate
Sant Atulanand Convent School
2020
High School
Sant Atulanand Convent School
2018
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