Pragati Gupta
Senior Research Executive
Life Sciences Consultant with 5+ years of experience delivering strategic consulting, commercial excellence, and market intelligence projects for global pharmaceutical and healthcare organizations. Proven track record of leading end-to-end client engagements, translating complex quantitative and qualitative data into actionable business recommendations, and partnering with senior stakeholders across international markets. Experienced in customer engagement strategy, HCP segmentation, competitive intelligence, regulatory affairs, and AI-enabled research approaches. Strong foundation in healthcare through an MSc in Health Economics & Market Strategies and a Bachelor of Dental Surgery.
Ingolstadt, Germany
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Skills
Work Experience
Senior Research Executive
- Lead end-to-end strategic consulting and market research engagements for global pharmaceutical clients, delivering evidence-based recommendations that support commercial strategy, product launches, and customer engagement initiatives
- Partner with cross-functional stakeholders to conduct market landscape assessments, competitive intelligence, and customer journey analyses, translating complex quantitative and qualitative data into actionable business insights
- Manage a longitudinal customer experience programme for pharma client, analysing their NPS, corporate reputation, and affiliate performance, including benchmarking CRM-targeted HCPs against the broader HCP population to optimise engagement strategies
- Support the development of data-driven HCP segmentation frameworks for pharmaceutical products in the various treatment landscape, enabling targeted customer engagement and commercial planning
- Present strategic findings and executive recommendations to global client teams while leveraging AI-enabled research approaches to enhance insight generation, project efficiency, and decision-making
- Collaborate with international project teams to deliver high-quality consulting engagements across multiple therapeutic areas, ensuring timely delivery and alignment with client objectives
Strategy and Management Consultant
- Supported project management and governance activities as part of the Strategy & Management Consulting team, contributing to regular client steering meetings to assess project risks, progress, and delivery timelines
- Acted as PMO support, monitoring milestones, identifying potential delays, and supporting mitigation planning to ensure on-time delivery for pharma consulting engagements
- Conducted stakeholder interviews across multiple pharmaceutical affiliates and functions to identify operational pain points related to operational excellence
- Synthesised qualitative insights from cross-functional interviews and co-facilitated workshops to develop improvement recommendations and support change initiatives
- Supported requirements gathering for a pharmaceutical client's Omnichannel Customer Engagement (OCE) implementation, translating business needs into structured requirements using JIRA and Confluence
- Supported business requirements gathering for an OCE implementation, collaborating with cross-functional teams to define process requirements and support technology-enabled transformation
Regulatory Affairs and Medical Writing Intern
- Drafted clinical and non-clinical sections of regulatory dossiers for Marketing Authorisation submissions, in alignment with EU regulatory guidelines
- Assisted in preparation and lifecycle management of regulatory submissions, including variations and renewals
Healthcare Analyst (Part-time)
- Analysed diagnostic and demographic data to support data-driven healthcare decisions
- Evaluated patient behaviour to inform targeted engagement and care optimisation strategies
Dental Surgeon
- Delivered patient-centered preventive care and optimised treatment pathways
- Developed first-hand understanding of healthcare delivery and patient behaviour
Skills
Qualitative & Quantitative ResearchConsumer & Market InsightsMarket IntelligenceResearch Project ManagementStrategic PlanningData Analysis & Insight GenerationStakeholder ManagementCross-functional CollaborationAdvanced ExcelR ProgrammingExecutive Presentation & StorytellingWorkshop FacilitationAgile Project CollaborationBusiness process improvementRequirements gathering
Education
Master of Science, Health Economics and Market Strategies for Healthcare Products
HF University of Applied Science - Germany
Bachelor of Dental Surgery
SDM College Dental Sciences & Hospitals - India
Languages
English
Native
German
Intermediate
Hindi
Native
References available upon request.