Pragati Gupta
Senior Research Executive
Market Research Consultant with 5+ years of experience leading qualitative and quantitative research across global markets. Proven expertise in transforming customer, market, and behavioral insights into actionable business recommendations that inform innovation, commercial strategy, and product launches. Experienced in managing end-to-end research projects, collaborating with cross-functional stakeholders, and leveraging AI-enabled research approaches to support strategic decision-making.
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Skills
Work Experience
Senior Research Executive
Lumanity - Germany
Mar 2021 — PresentCurrentIngolstadt, Germany
- Led end-to-end quantitative and qualitative market research projects across global markets, delivering strategic insights to support commercial strategy, product innovation, and launch readiness
- Designed and conducted market landscape assessments, competitive intelligence, and customer journey research to identify unmet needs, emerging trends, and strategic growth opportunities
- Translated complex market, customer, and behavioural data into clear, actionable recommendations that informed business decisions and executive strategy
- Partnered with cross-functional stakeholders to define research objectives, interpret findings, and align insights with product positioning, commercial priorities, and go-to-market strategies
- Leveraged AI-enabled and digital research methodologies to enhance qualitative analysis, improve efficiency, and generate deeper customer insights
- Presented strategic insights and recommendations to senior leadership through executive-level reports and presentations, supporting data-driven decision-making across global teams
Strategy and Management Consultant
IQVIA Commercial GmbH & Co.OHG - Frankfurt am Main, Germany
Nov 2019 — Dec 2020Frankfurt am Main, Germany
- Supported project management and governance activities as part of the Strategy & Management Consulting team, contributing to regular client steering meetings to assess project risks, progress, and delivery timelines
- Acted as PMO support, monitoring milestones, identifying potential delays, and supporting mitigation planning to ensure on-time delivery for pharma consulting engagements
- Conducted stakeholder interviews across multiple pharmaceutical affiliates and functions to identify operational pain points related to operational excellence
- Synthesised qualitative insights from cross-functional interviews and co-facilitated workshops to develop improvement recommendations and support change initiatives
- Supported requirements gathering for a pharmaceutical client's Omnichannel Customer Engagement (OCE) implementation, translating business needs into structured requirements using JIRA and Confluence
Regulatory Affairs and Medical Writing Intern
Dr. Haney Pharma GmbH - Wackerow, Germany
Aug 2019 — Oct 2019Wackerow, Germany
- Drafted clinical and non-clinical sections of regulatory dossiers for Marketing Authorisation submissions, in alignment with EU regulatory guidelines
- Assisted in preparation and lifecycle management of regulatory submissions, including variations and renewals
Healthcare Analyst (Part-time)
Pareto Healthcare - Bangalore, India
Feb 2017 — Jun 2018Bangalore, India
- Analysed diagnostic and demographic data to support data-driven healthcare decisions
- Evaluated patient behaviour to inform targeted engagement and care optimisation strategies
Dental Surgeon
The Tooth story Multispecialty Clinic - Bangalore, India
Mar 2016 — May 2018Bangalore, India
- Delivered patient-centered preventive care and optimised treatment pathways
- Developed first-hand understanding of healthcare delivery and patient behaviour
Skills
Qualitative & Quantitative ResearchConsumer & Market InsightsMarket IntelligenceResearch Project ManagementStrategic PlanningData Analysis & Insight GenerationStakeholder ManagementCross-functional CollaborationAdvanced ExcelR ProgrammingExecutive Presentation & Storytelling
Education
Master of Science, Health Economics and Market Strategies for Healthcare Products
HF University of Applied Science - Germany
Bachelor of Dental Surgery
SDM College Dental Sciences & Hospitals - India
Languages
English
Native
German
Intermediate
Hindi
Native
References available upon request.