Nyasha Hwata
Marketing Manager
Dynamic marketing leader with over 10 years of experience in brand development, positioning, and demand generation across high-growth sectors. Proven ability to create compelling narratives, manage media relations, and engage with key stakeholders. Adept at launching campaigns, building content strategies, and coordinating cross-functional teams. Seeking to leverage expertise in workplace transparency and hiring platforms to drive success at Pachena.
Harare, Zimbabwe
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Languages
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Skills
Work Experience
Business Development Manager
- Formulated long-term brand health strategies driving sustainable revenue and market share growth
- Conceptualized and executed high-impact campaigns for urban and Base of the Pyramid (BOP) communities
- Leveraged CRM platforms to map customer journeys and elevate Net Promoter Score (NPS)
- Built partnership plans ensuring uniform brand messaging across joint promotional pipelines
Operations Lead
- Aligned operational structures and cross-functional systems to deliver on brand promises and maximize Customer Satisfaction Index (CSI)
- Guided go-to-market and operational mechanics across diverse macroeconomic segments
- Spearheaded CRM analytics dashboards to track campaign reach and brand interaction metrics
Commercial Manager
- Engineered commercial blueprints combining market analysis, pricing optimization, and brand positioning
- Supervised design and alignment of product packaging and brand personas
- Structured high-value retail and distribution partnerships embedding brand placement nationwide
Head of Business Development & Marketing
- Conceptualized brand names, customer personas, and logos achieving strong Top-of-Mind Awareness (TOMA)
- Constructed rural marketing roadshows expanding consumer base and driving social value
- Tracked marketing metrics using unified CRM logs to monitor campaign effectiveness
Business Development Officer
- Designed brand alignment guidelines, workshop modules, and customer service systems establishing baseline brand satisfaction
Skills
Corporate CommunicationsMedia RelationsStakeholder EngagementCrisis CommunicationDigital Campaign ManagementGovernment Relations
Education
BSc Honours, Economics
University of Zimbabwe
- Bachelor of Economics (Honours)**
- Developed strong capabilities in research, data analysis, report writing, stakeholder communication, market analysis and strategic decision-making. The programme strengthened my ability to interpret complex information, translate analytical findings into clear and compelling messages, understand different audiences and communicate insights to support organisational and business objectives. It also provided a strong foundation in economic trends, consumer behaviour, business strategy and evidence-based communication.
Languages
English
Professional
Shona
Native
Key Achievements
Competitive grant acquisition
Spearheaded competitive grant acquisition from AECF ($1M), EEP Africa ($250k), and GSMA Innovation Fund ($250k), anchoring brand credibility on a global scale.
CRM Implementation
Built comprehensive customer tracking structures from scratch, improving retention metrics and brand health monitoring transparency.
References available upon request.