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  "basics": {
    "name": "Muhammad Abdullah",
    "label": "SEO",
    "summary": "Professional SEO Specialist with expertise in Search Engine Optimization, link building, keyword research, guest posting, and off-page SEO strategies. Skilled in improving website rankings, increasing organic traffic, and enhancing online visibility through effective SEO campaigns. Experienced in backlink outreach, competitor analysis, content optimization, and building strong relationships with website owners and clients. Focused on delivering data-driven SEO solutions that support long-term business growth and digital success.",
    "location": "Pakistan",
    "url": "https://www.digitalrankhouse.com"
  },
  "work": [
    {
      "company": "Digitalrankhouse",
      "position": "SEO/Link Building",
      "location": "London, UK",
      "startDate": "2023-09",
      "current": true,
      "highlights": [
        "Successfully managed SEO outreach and link-building campaigns for international clients across multiple industries.",
        "Built high-quality backlinks through guest posting, niche edits, and blogger outreach to improve domain authority and organic rankings.",
        "Increased website visibility and search engine performance using effective off-page SEO strategies.",
        "Developed and maintained strong relationships with website owners, bloggers, and publishing platforms for long-term collaborations.",
        "Conducted competitor backlink analysis and keyword research to support SEO growth strategies.",
        "Improved client communication and outreach response rates through professional email marketing and follow-up strategies.",
        "Contributed to boosting organic traffic and online brand presence through result-driven SEO campaigns."
      ]
    }
  ],
  "education": [
    {
      "institution": "Punjab University Lahore",
      "degree": "Bachlors",
      "field": "Digital Marketing SEO",
      "startDate": "2018",
      "endDate": "2022",
      "score": "3.9"
    }
  ],
  "skills": [
    "Digital Marketing",
    "Google Ads",
    "SEO/SEM",
    "Content Strategy",
    "Marketing Analytics",
    "Email Marketing",
    "Copywriting",
    "Link Building"
  ],
  "languages": [
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      "language": "English",
      "fluency": "Native"
    }
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    "sponsorship": false
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      "Digital Marketing SEO",
      "Digital Marketing",
      "Google Ads",
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      "Content Strategy",
      "Marketing Analytics",
      "Email Marketing",
      "Copywriting",
      "Link Building",
      "English",
      "SEO"
    ],
    "yearsOfExperience": 0,
    "seniority": "entry",
    "highestEducation": "Bachelor's"
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