Mostafa Mahmoud

Experienced with developing and implementing trade marketing strategies that align with business goals. Utilizes market analysis to inform decision-making and optimize promotional activities. Track record of fostering strong relationships with key stakeholders and ensuring consistent brand messaging. Dedicated professional with a history of meeting company goals utilizing consistent and organized practices. Skilled in working under pressure and adapting to new situations and challenges to best enhance the organizational brand.

[email protected] 01023280101 Cairo
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Languages
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Skills
Work Experience
Sales Promoter
El Araby Group
Oct 2010 — Jul 2012
  • Promoted and sold company products directly to customers within retail stores and showrooms
  • Provided detailed product information and demonstrations to customers to support purchase decisions
  • Achieved and exceeded monthly sales targets through effective customer engagement
  • Ensured proper product display and merchandising according to brand guidelines
  • Monitored stock availability and coordinated with store management to avoid out-of-stock situations
Logistics Support Supervisor
El Araby Group
Oct 2012 — Jul 2014
  • Lead end-to-end logistics support operations across nationwide marketing campaigns and events
  • Managed fleet coordination for marketing activities, ensuring timely deployment and execution
  • Supervised installation teams responsible for screen setups, including media content deployment
  • Directed advertising installation teams for in-store branding materials
  • Provided full technical and logistical support for events and activations
Merchandiser
El Araby Group
Aug 2014 — Dec 2018
  • Ensured proper product display and shelf arrangement according to brand guidelines
  • Monitored product availability and coordinated with store staff to avoid out-of-stock situations
  • Implemented in-store promotions, displays, and branding materials (POSM) effectively
  • Conducted regular store visits to maintain visibility standards and improve product placement
  • Built strong relationships with store managers and staff to support sales performance
Trade Marketing Assistant Manager
El Araby Group
Jan 2018 — CurrentCairo
  • Supported the development and execution of trade marketing strategies that drove sales growth and market penetration
  • Collaborated closely with sales teams to ensure flawless execution of promotions, displays, and in-store activations
  • Monitored and optimized trade promotions to maximize ROI and improve sell-out performance
  • Managed POSM lifecycle ensuring strong brand visibility
  • Conducted regular market visits to audit execution quality and identify growth opportunities
Trade Marketing Manager
El Araby Group
Nov 2020 — PresentCurrentCairo
  • Developing and executing Trade Marketing Strategy aligned with overall business objectives
  • Managing annual trade marketing plan & budget allocation across channels
  • Leading and optimizing in-store activations & visibility (POSM, displays, branding)
  • Planning and executing promotional campaigns in collaboration with sales team
  • Analyzing sell-out data & campaign performance (ROI, KPIs)
Skills
Trade marketing strategy developmentNegotiating commercial agreementsPlanning and managing promotional campaignsAdvanced use of Microsoft ExcelSolving market execution issuesTraining and coaching field teamsManaging product launchesExcellent communication skills
Education
Diploma, Marketing
Marketing Diploma
Jan 2010 — Expected 2012
Languages
Arabic
Native
English
Good
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