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  "basics": {
    "name": "MEITYA AZZAHRA",
    "summary": "Bachelor of Communication (Public Relations) graduate from Universitas Muhammadiyah Prof. Dr. HAMKA with experience in customer communication, relationship management, and affiliate marketing. Possesses strong organizational, analytical, and problem-solving skills, with the ability to work under pressure, meet performance targets, and adapt to dynamic work environments",
    "profiles": [
      {
        "network": "LinkedIn",
        "username": "meitya-azzahra",
        "url": "https://linkedin.com/in/meitya-azzahra"
      }
    ]
  },
  "work": [
    {
      "company": "HiGood Live",
      "position": "KOL Specialist (Business Development)",
      "location": "West Jakarta",
      "startDate": "2026-09",
      "current": true,
      "highlights": [
        "Identified and screened potential KOLs based on company criteria and business needs",
        "Researched and shortlisted 150 potential KOLs daily to meet sourcing targets and support business growth",
        "Built and maintained KOL relationships to foster engagement and long-term partnerships",
        "Coordinated KOL livestream schedules and liaised with livestream operators"
      ]
    },
    {
      "company": "Haluan Digital Agency",
      "position": "Affiliate Specialist",
      "location": "Central Jakarta",
      "startDate": "2025-10",
      "endDate": "2026-05",
      "highlights": [
        "Sourced and acquired 48 out-house affiliates for TAP Link usage within 1.5 months",
        "Successfully onboarded and bound 6 affiliates to the agency through effective communication and negotiation strategies",
        "Conducted outreach and follow-ups to support business partnership conversions",
        "Supported creators’ GMV growth by optimizing affiliate strategies, including product selection, content and live streaming direction, and campaign alignment",
        "Monitored performance metrics and identified improvement areas to maximize GMV growth potential"
      ]
    },
    {
      "company": "William's Casual Dining",
      "position": "Digital Marketing Internship",
      "location": "South Jakarta",
      "startDate": "2024-12",
      "endDate": "2025-02",
      "highlights": [
        "Developed and produced content aligned with product marketing funnel objectives",
        "Wrote 30+ copywriting captions for digital marketing purposes",
        "Conducted research and strategic collaborations with 2 KOLs to increase brand visibility and credibility",
        "Managed the social media content calendar to ensure timely and relevant content distribution"
      ]
    },
    {
      "company": "PMB UHAMKA",
      "position": "Admin Marketing Internship",
      "location": "South Jakarta",
      "startDate": "2024-06",
      "endDate": "2024-09",
      "highlights": [
        "Assisted and guided 50+ prospective applicants, simplifying the registration process and improving user satisfaction",
        "Conducted data-driven outreach calls for lead nurturing and customer relationship strengthening",
        "Managed WhatsApp campaigns for up to 1,000 contacts per day using segmentation and personalized messaging to increase engagement"
      ]
    }
  ],
  "education": [
    {
      "institution": "Universitas Muhammadiyah Prof. Dr. Hamka",
      "degree": "Bachelor of Communication",
      "field": "Public Relations",
      "startDate": "2021-10",
      "endDate": "2025-07",
      "score": "3.86/4.00"
    }
  ],
  "skills": [
    "Affiliate Management",
    "TikTok Shop Partner Center",
    "TikTok Ads Manager",
    "Communication",
    "Teamwork",
    "Adaptability",
    "Problem Solving"
  ],
  "awards": [
    {
      "title": "Competitions (2022)",
      "summary": "Juara 1 Story Telling Gebyar Ramadhan - LPP AIK UHAMKA"
    },
    {
      "title": "Hard Skills",
      "summary": "KOL Sourcing, Affiliate Marketing, Market Research, Relationship Management, Performance Monitoring"
    },
    {
      "title": "Soft Skills",
      "summary": "Communication, Teamwork, Adaptability, Problem Solving"
    }
  ],
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      "name": "Organizational Experience",
      "items": [
        {
          "name": "Secretary of Organizational Division",
          "summary": "PK IMM FISIP UHAMKA - South Jakarta · Dec 2023 - Dec 2024. Assisted the General Secretary in administrative management",
          "highlights": [
            "Supervised both internal and external organizational activities",
            "Designed and executed the “Bedah Tanfidz Vol. I” internal program for PK IMM FISIP UHAMKA"
          ],
          "date": "2023-12",
          "endDate": "2024-12"
        },
        {
          "name": "Media, Communication, and Community Division Member",
          "summary": "HIMAKOM FISIP UHAMKA - South Jakarta · Dec 2022 - Dec 2023. Served as the liaison officer between HIMAKOM FISIP and external parties",
          "highlights": [
            "Actively participated as MC in several HIMAKOM FISIP events",
            "Conducted research on external partnership and collaboration offers"
          ],
          "date": "2022-12",
          "endDate": "2023-12"
        }
      ]
    }
  ],
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      "Affiliate Specialist",
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      "Digital Marketing Internship",
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      "Actively participated as MC in several HIMAKOM FISIP events",
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    "yearsOfExperience": 0,
    "seniority": "entry",
    "highestEducation": "Bachelor's"
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