MEITYA AZZAHRA

Bachelor of Communication (Public Relations) graduate from Universitas Muhammadiyah Prof. Dr. HAMKA with experience in customer communication, relationship management, and affiliate marketing. Possesses strong organizational, analytical, and problem-solving skills, with the ability to work under pressure, meet performance targets, and adapt to dynamic work environments

Year experience

Skills

Work Experience

KOL Specialist (Business Development)

HiGood LiveWest Jakarta

Sep 2026 — Present

Identified and screened potential KOLs based on company criteria and business needs
Researched and shortlisted 150 potential KOLs daily to meet sourcing targets and support business growth
Built and maintained KOL relationships to foster engagement and long-term partnerships
Coordinated KOL livestream schedules and liaised with livestream operators

Affiliate Specialist

Haluan Digital AgencyCentral Jakarta

Oct 2025 — May 2026

Sourced and acquired 48 out-house affiliates for TAP Link usage within 1.5 months
Successfully onboarded and bound 6 affiliates to the agency through effective communication and negotiation strategies
Conducted outreach and follow-ups to support business partnership conversions
Supported creators’ GMV growth by optimizing affiliate strategies, including product selection, content and live streaming direction, and campaign alignment
Monitored performance metrics and identified improvement areas to maximize GMV growth potential

Digital Marketing Internship

William's Casual DiningSouth Jakarta

Dec 2024 — Feb 2025

Developed and produced content aligned with product marketing funnel objectives
Wrote 30+ copywriting captions for digital marketing purposes
Conducted research and strategic collaborations with 2 KOLs to increase brand visibility and credibility
Managed the social media content calendar to ensure timely and relevant content distribution

Admin Marketing Internship

PMB UHAMKASouth Jakarta

Jun 2024 — Sep 2024

Assisted and guided 50+ prospective applicants, simplifying the registration process and improving user satisfaction
Conducted data-driven outreach calls for lead nurturing and customer relationship strengthening
Managed WhatsApp campaigns for up to 1,000 contacts per day using segmentation and personalized messaging to increase engagement

Skills

Affiliate ManagementTikTok Shop Partner CenterTikTok Ads ManagerCommunicationTeamworkAdaptabilityProblem Solving

Education

Bachelor of Communication, Public Relations

Universitas Muhammadiyah Prof. Dr. Hamka

Oct 2021 — Jul 20253.86/4.00

Organizational Experience

Secretary of Organizational Division

PK IMM FISIP UHAMKA - South Jakarta

Dec 2023 - Dec 2024

Assisted the General Secretary in administrative management

Supervised both internal and external organizational activities
Designed and executed the “Bedah Tanfidz Vol. I” internal program for PK IMM FISIP UHAMKA

Media, Communication, and Community Division Member

HIMAKOM FISIP UHAMKA - South Jakarta

Dec 2022 - Dec 2023

Served as the liaison officer between HIMAKOM FISIP and external parties

Actively participated as MC in several HIMAKOM FISIP events
Conducted research on external partnership and collaboration offers

Skills, Achievements, and Competitions

Competitions (2022)

Juara 1 Story Telling Gebyar Ramadhan - LPP AIK UHAMKA

Hard Skills

KOL Sourcing, Affiliate Marketing, Market Research, Relationship Management, Performance Monitoring

Soft Skills

Communication, Teamwork, Adaptability, Problem Solving

2022