MAZEN BITAR

Accomplished retail and Fintech professional with 20 years of experience, including roles as Merchant Success Manager and multi-unit retail manager. Leads high-volume operations, drives sales growth, enhances customer and merchant experiences, and develops high-performing teams. Specializes in operational planning, data-driven decision-making, and strategic market analysis and establishing strategic business relationship with governmental and private sector entities.

Damascus, Syria
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Skills
Work Experience
Merchant Success Manager
PaymeraDamascus
Jan 2026 — Present
  • Manage a portfolio of merchant accounts, serving as the primary point of contact for onboarding, support, and growth
  • Managing all the Syrians Market Ecommerce digital payments since January 2026
  • Drove merchant retention and satisfaction by proactively addressing needs, resolving issues, and delivering tailored product training
  • Analyze merchant performance data and KPIs to identify opportunities for upselling, cross-selling, and process improvements
  • Collaborate with sales, product, and operations teams to streamline the merchant experience and resolve escalated issues
  • Developed and implemented merchant success playbooks and SOPs, enhancing efficiency and scalability across account management
  • Tracked and reported key metrics including activation rates, retention, transaction volume, and merchant satisfaction to inform strategic initiatives
  • Streamlined stock management by consolidating workflows and eliminating redundant documentation, accelerating stock ordering and transfers through automated templates
  • Devised and enforced key SOPs to significantly scale productivity by optimizing workflows and enhancing operational efficiency
Store Manager
Virgin Megastore (Azadea Group)Abu Dhabi, Dubai and Al Ain, UAE
Feb 2005 — 2024
  • Managed operations for the largest branch in the Middle East in 2013, overseeing a team of 150 employees to ensure efficient and effective store performance
  • Led daily operations of multiple high-volume retail units, ensuring seamless functionality across sales, inventory management, and customer service
  • Coordinated day-to-day activities across multiple stores, leading store managers and staff to enhance performance and drive sales growth
  • Enforced and monitored company policies, ensuring consistent execution of procedures across all units for brand alignment and operational efficiency
  • Built and nurtured strong teams across all locations, offering coaching, mentoring, and performance reviews to enhance productivity and employee retention
  • Implemented visual merchandising strategies to attract customers and increase product visibility, enhancing sales conversions
  • Forecasted sales performance to ensure optimal stock levels through efficient inventory management, conducting regular stock takes, minimizing waste or shortages, and maximizing profitability
  • Developed and implemented promotional strategies and marketing initiatives tailored to individual store needs, driving foot traffic and maximizing revenue while ensuring alignment with overall business objectives
  • Collaborated with senior management on long-term business strategies, trade planning, and financial forecasting
  • Conducted audits and performance evaluations, identifying gaps and implementing solutions to improve customer satisfaction and operational flow
  • Fostered inter-store collaboration and communication to share best practices, streamline operations, and create a unified approach to business challenges across the area
Skills
Merchant Success and RetentionClient onboardingSales growthMerchant EngagementFinancial analysisOperational ExcellenceStrategic planningMerchant onboardingB2B Account ManagementMulti-Unit Retail LeadershipInventory ManagementOmnichannel StrategiesProduct ManagementProduct StrategyCompliance ManagementTeam Building and ManagementMarket Study
Education
Bachelor of Science, Computer Science
Ajman University for Science and Technology, Abu Dhabi, UAE
Manager Development Plan (MDP)
Languages
English
Fluent
Arabic
Native
Russian
Intermediate
Accomplishments
Designed and introduced an innovative Heat-Mapping reporting module, serving as the reporting and data presentation standard, fostering more insightful decision-making across teams.
PERSONAL DETAILS
Date of Birth
23rd Feb 1982
Nationality
Syrian
References available upon request.
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