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  "basics": {
    "name": "Madhu Satyamoorthi",
    "label": "research and business planning specialist",
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    "summary": "Research and Business Planning Specialist with 15+ years of experience in Strategic & Commercial Skills, Business Planning & Market Research. Proven track record in New Business Setup & GTM Strategy, driving Revenue Growth & Profitability Optimization. Looking to leverage expertise in Pricing Strategy, P&L Management & Margin Protection to contribute to organizational success.",
    "location": "Dubai"
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  "work": [
    {
      "company": "Rafid Automotive Solutions",
      "position": "Research & Business Planning Specialist",
      "location": "UAE",
      "startDate": "2026-01",
      "current": true,
      "highlights": [
        "Conduct comprehensive market research, competitor benchmarking, and product feasibility studies to support strategic decision‑making",
        "Develop business plans, pricing models, and commercial projections for new automotive service verticals",
        "Evaluate operational performance using data-driven analytics, improving forecasting accuracy and resource allocation",
        "Collaborate with cross-functional teams to optimize service offerings, customer experience, and revenue streams",
        "Support leadership with strategic insights, dashboards, and business intelligence reports to drive organizational growth"
      ]
    },
    {
      "company": "Al Ghurair Motors",
      "position": "Value-Added Services Manager",
      "location": "UAE",
      "startDate": "2023-02",
      "endDate": "2026-03",
      "highlights": [
        "Improved customer loyalty by delivering end-to-end after-sales product strategy across multiple brands",
        "Increased profitability by aligning territory pricing, budgets, and forecasts with business KPIs",
        "Boosted lifetime value through retention-focused service offerings and customer engagement programs"
      ]
    },
    {
      "company": "AG Cars Services (Al Ghurair Group)",
      "position": "Sales Business Development Specialist",
      "location": "UAE",
      "startDate": "2021-07",
      "endDate": "2023-02",
      "highlights": [
        "Delivered sustained B2B & B2C revenue growth across multi-branch operations",
        "Managed contracts, tenders, pricing frameworks, and rebate structures to protect margins",
        "Led customer engagement campaigns using advanced communication platforms",
        "Developed, coached, and motivated teams to exceed performance targets"
      ]
    },
    {
      "company": "Mirka Middle East FZCO",
      "position": "Sales Business Development Manager",
      "location": "UAE",
      "startDate": "2020-11",
      "endDate": "2021-06",
      "highlights": [
        "Expanded regional distributor and national account presence across the UAE",
        "Demonstrated and sold abrasives, sanding, and polishing systems to end users and distributors",
        "Ensured CRM accuracy and compliance with global standards and safety regulations"
      ]
    },
    {
      "company": "3M Bodyshop Consumables & Chemicals (AutoMillennium Group)",
      "position": "Regional Sales Manager",
      "location": "UAE",
      "startDate": "2016-06",
      "endDate": "2019-02",
      "highlights": [
        "Built strategic partnerships with bodyshops, fleets, and key automotive stakeholders",
        "Collaborated with 3M Gulf to deliver joint customer engagement programs",
        "Delivered customized solutions to maximize account value and retention"
      ]
    },
    {
      "company": "Al Futtaim Motors (Toyota & Lexus)",
      "position": "Business Development Manager",
      "location": "UAE",
      "startDate": "2014-12",
      "endDate": "2016-05",
      "highlights": [
        "Led B2B sales and value-added service initiatives for corporate and fleet customers",
        "Enhanced customer experience through continuous training and Toyota-led programs"
      ]
    },
    {
      "company": "Al Futtaim Motors (Toyota & Lexus)",
      "position": "Sales Executive",
      "location": "UAE",
      "startDate": "2011-07",
      "endDate": "2014-11",
      "highlights": [
        "Consistently exceeded unit sales, finance penetration, and add-on product KPIs",
        "Applied KAIZEN principles to improve operational efficiency and customer satisfaction"
      ]
    }
  ],
  "skills": [
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    "New Business Setup",
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    "Pricing Strategy",
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    "Product Strategy",
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    "Team Leadership"
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      "fluency": "Fluent"
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      "language": "Telugu",
      "fluency": "Fluent"
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    "yearsOfExperience": 15,
    "seniority": "lead"
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