JIRACHART WATJANAMALA

Sales Manager with 17+ years in pharmaceutical sales, specializing in hospital sales, key account management, and team leadership. Proven track record expanding product penetration to 95% of hospitals in Thailand and developing new market segments. Skilled in coaching, strategic planning, and building strong relationships with key healthcare leaders.

Thailand
0
Language
0
Skills
0
Certifications
Work Experience
MR-Upper southern area
E Merck
Jun/1992 — Jun/1995
Product Specialist(Baxter)
Pacific Healthcare
Jan/2005 — Dec/2005
Product Manager(EPIAO)
M&H Manufacturing Ltd
Jan/2006 — Dec/2006
District Area Manager(Bkk area)
M&H Manufacturing Ltd
Jan/2007 — Dec/2007
Sales Manager
Fresenius Kabi (Thailand) Ltd.
Jan 2008 — Sep 2026
  • Established and organized educational events focused on malnutrition management, building awareness among surgeons for almost 10 years
  • Developed concise, easy-to-understand one-page product communication materials to clearly explain product benefits and support effective field communication
  • Developed a Surgical Residents Project designed to build product awareness and relationships with surgical residents before they moved to hospitals in regional and provincial areas, leading to product enlistment in these hospitals
  • Expanded into new customer segments when new product launches were limited, including the strategic expansion of Parenteral Nutrition into Nephrology
  • Provided field coaching and product knowledge training, translating complex product information into simple and practical messages for effective customer communication
  • • Established and organized educational events focused on malnutrition management , building awareness among surgeons approximately almost 10 years
  • • Developed a Surgical Residents Project designed to build product awareness and relationships with surgical residents before they moved to hospitals in regional and provincial areas and they will enlist our products in these hospitals
District Area Manager (Bkk area)
M&H Manufacturing Ltd
Jan 2007 — Dec 2007
  • Managed district sales operations in Bangkok area, driving sales growth and customer engagement
Product Manager (EPIAO)
M&H Manufacturing Ltd
Jan 2006 — Dec 2006
  • Led product management for EPIAO, coordinating marketing and sales strategies
Product Specialist (Baxter)
Pacific Healthcare
Jan 2005 — Dec 2005
  • Specialized in product knowledge and sales support for Baxter products
Upcountry Supervisor
E Merck
Jul 1995 — Jun 2002
  • Supervised sales operations in upcountry regions, managing teams and customer relationships
MR - Upper southern area
E Merck
Jun 1992 — Jun 1995
  • Conducted medical representative activities in the upper southern area, promoting pharmaceutical products
Skills
Hospital SalesKey Account ManagementTeam LeadershipParenteral NutritionMarket ExpansionCoaching and TrainingStrategic PlanningProduct CommunicationCustomer Relationship ManagementForecastingEvent OrganizationPharmaceutical SalesPlanning and StrategyCoachingTeaching Forecast accuratelyPlanning and Strategy : Plan protecting and growing in Top 80 customers or new targeted hospitals.We have to have targeted doctors name with any activities which are matched to their satisfaction within Q3 after discussion we will invite these targeted doctors to attend any satisfactional events within Q4 which we have done it every year.Afterthat we will discuss these plans every month both sales or activities or budget PRMCCoaching :I like coaching in field as true situation will help my subordinates easy to understand and practice the truth For example We need to talk with the director of hospital who we do not have any relationship before ,normally my subordinates are afraid of visit him But I told them that all directors wanted to see us together so we all can see any directors who we need to visit even the directors refuse visiting,we will come again,We never give up Which coaching in field we will have pre call and post call objective afterthat we will discuss it together to improve the issueTeaching Forecast accurately :I have tought my subordinates that all of you need to visit purchase pharmacists at the last week of month to know stock and order of next month For accurate forecast and they will expedite their surgeons for increasing operation cases to get more sales for achievement.
Education
Master of Business Administration
Kasetsart University
1997 — 1999
Bachelor of Pharmacy
Chulalongkorn University
1987 — 1992
Master of Business Administration (MBA)
Kasetsart University
1997 — 1999
Certifications
Coaching Skills for Leaders and Managers
2026
Leadership in Action
2025
The House of Leadership Program
2024
Languages
English
Fluent
References available upon request.