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  "basics": {
    "name": "JASON BURDEN",
    "label": "Senior Sales Executive | Business Development | Key Account Management",
    "summary": "Highly experienced B2B sales and business development professional with 26+ years' experience across the IT, Networking and infrastructure, electronics and wholesale distribution sectors.\nProven track record of developing new business, managing major customer accounts and building long-term commercial relationships. Experienced in managing accounts worth approximately £2.5 million annually, including Premier Farnell / CPC (£1.5m) and Broadband Buyer (£1m).\nCombines strong commercial sales ability with extensive technical and product knowledge, supported by an earlier career in R&D and in-house computer support. Experienced in product selection, forecasting, order planning, customer development and supplier relationships. Confident dealing with customers at all levels through face-to-face meetings, telephone, email and remote working.",
    "location": "Wrocław, Poland"
  },
  "work": [
    {
      "company": "DIGITEK TRADING LTD",
      "position": "Senior Sales Executive  Networking and Infrastructure",
      "startDate": "2026-07",
      "current": true,
      "highlights": [
        "Develop new business opportunities across the UK IT, Networking and Infrastructure, electronics and consumer technology trade.",
        "Identify and develop new prospects, creating opportunities for long-term commercial relationships.",
        "Manage and develop existing customer accounts through proactive communication and account development.",
        "Promote a broad portfolio of IT peripherals, networking products, AV products, accessories and consumer electronics.",
        "Develop sales opportunities across key product categories and brands including Edifier, Volkano and LMS Data.",
        "Work closely with customers to identify products and ranges with strong commercial potential and attractive margins.",
        "Conduct sales activity through telephone, email and face-to-face meetings.",
        "Provide customers with product recommendations, pricing and commercial support.",
        "Manage opportunities from initial prospecting and enquiry through to order and ongoing account development.",
        "Build strong relationships with UK trade customers and identify opportunities for repeat and increased business."
      ]
    },
    {
      "company": "DYNAMODE UK LTD",
      "position": "Product Manager / Senior Sales Executive Networking and Infrastructure",
      "startDate": "2010-09",
      "endDate": "2026-06",
      "highlights": [
        "Managed and developed major B2B customer accounts, including Premier Farnell / CPC and Broadband Buyer, with combined annual business of approximately £2.5 million.",
        "Managed the Premier Farnell / CPC account worth approximately £1.5 million annually, maintaining the customer relationship and overseeing product requirements, forecasting, orders and account development.",
        "Managed the Broadband Buyer account worth approximately £1 million annually, supporting ongoing sales, product requirements and customer development.",
        "Sourced and developed new business prospects, identifying opportunities to increase sales and expand the customer base.",
        "Managed the sales process from initial prospecting and product selection through to order processing and ongoing customer support.",
        "Developed long-term customer relationships through regular communication, face-to-face meetings and remote account management.",
        "Managed product selection and range development, identifying products with strong commercial potential.",
        "Prepared sales forecasts and planned forward orders to support stock availability and customer requirements.",
        "Managed order planning, order inputting and sales administration.",
        "Used Sage for sales administration and order management.",
        "Managed product returns and worked with customers to resolve issues efficiently.",
        "Worked remotely between the UK and Poland while continuing to manage UK customers and commercial relationships.",
        "Worked closely with customers and suppliers to understand requirements, source products and identify new commercial opportunities."
      ]
    },
    {
      "company": "KMS COMPONENTS",
      "position": "Sales Executive / R&D / In-House Computer Support",
      "startDate": "2000",
      "endDate": "2010",
      "highlights": [
        "Managed B2B sales activities and developed strong customer relationships within the computer components and IT sector.",
        "Identified customer requirements and recommended appropriate hardware and technology solutions.",
        "Supported research and development of computer products and components.",
        "Provided in-house technical support, diagnosing and resolving computer hardware and software issues.",
        "Developed extensive technical product knowledge across computer components, peripherals and IT hardware.",
        "Assisted customers and colleagues with product selection, technical queries and troubleshooting.",
        "Worked closely with suppliers and customers to source products and provide suitable solutions.",
        "Combined technical knowledge with commercial sales skills to identify opportunities and deliver effective customer solutions."
      ]
    }
  ],
  "skills": [
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    "Business Development",
    "Key Account Management",
    "New Business Generation",
    "Account Growth & Retention",
    "Customer Relationship Management",
    "Sales Negotiation",
    "Product Selection & Development",
    "IT & Technology Products",
    "Electronics & Computer Components",
    "Sales Forecasting",
    "Order Planning",
    "Stock & Product Management",
    "Supplier & Customer Management",
    "Product Sourcing",
    "Face-to-Face Sales",
    "Telephone & Email Sales",
    "Technical Product Support",
    "Sage",
    "UK & International Remote Working"
  ],
  "interests": [
    "Walking and Hiking",
    "DJing"
  ],
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      "items": [
        {
          "name": "Top Salesman at KMS",
          "summary": "In Kms I was the top sales man, achieving in house targets and targets from suppliers like Samsung and NVIDIA."
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          "name": "Business Development Manager"
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          "name": "Senior Account Manager"
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    "yearsOfExperience": 27,
    "seniority": "lead"
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