JASON BURDEN

Senior Sales Executive | Business Development | Key Account Management

Highly experienced B2B sales and business development professional with 26+ years' experience across the IT, Networking and infrastructure, electronics and wholesale distribution sectors. Proven track record of developing new business, managing major customer accounts and building long-term commercial relationships. Experienced in managing accounts worth approximately £2.5 million annually, including Premier Farnell / CPC (£1.5m) and Broadband Buyer (£1m). Combines strong commercial sales ability with extensive technical and product knowledge, supported by an earlier career in R&D and in-house computer support. Experienced in product selection, forecasting, order planning, customer development and supplier relationships. Confident dealing with customers at all levels through face-to-face meetings, telephone, email and remote working.

Wrocław, Poland
0+
Years experience
0
Skills
Work Experience
Senior Sales Executive Networking and Infrastructure
DIGITEK TRADING LTD
Jul 2026 — Present
  • Develop new business opportunities across the UK IT, Networking and Infrastructure, electronics and consumer technology trade.
  • Identify and develop new prospects, creating opportunities for long-term commercial relationships.
  • Manage and develop existing customer accounts through proactive communication and account development.
  • Promote a broad portfolio of IT peripherals, networking products, AV products, accessories and consumer electronics.
  • Develop sales opportunities across key product categories and brands including Edifier, Volkano and LMS Data.
  • Work closely with customers to identify products and ranges with strong commercial potential and attractive margins.
  • Conduct sales activity through telephone, email and face-to-face meetings.
  • Provide customers with product recommendations, pricing and commercial support.
  • Manage opportunities from initial prospecting and enquiry through to order and ongoing account development.
  • Build strong relationships with UK trade customers and identify opportunities for repeat and increased business.
Product Manager / Senior Sales Executive Networking and Infrastructure
DYNAMODE UK LTD
Sep 2010 — Jun 2026
  • Managed and developed major B2B customer accounts, including Premier Farnell / CPC and Broadband Buyer, with combined annual business of approximately £2.5 million.
  • Managed the Premier Farnell / CPC account worth approximately £1.5 million annually, maintaining the customer relationship and overseeing product requirements, forecasting, orders and account development.
  • Managed the Broadband Buyer account worth approximately £1 million annually, supporting ongoing sales, product requirements and customer development.
  • Sourced and developed new business prospects, identifying opportunities to increase sales and expand the customer base.
  • Managed the sales process from initial prospecting and product selection through to order processing and ongoing customer support.
  • Developed long-term customer relationships through regular communication, face-to-face meetings and remote account management.
  • Managed product selection and range development, identifying products with strong commercial potential.
  • Prepared sales forecasts and planned forward orders to support stock availability and customer requirements.
  • Managed order planning, order inputting and sales administration.
  • Used Sage for sales administration and order management.
  • Managed product returns and worked with customers to resolve issues efficiently.
  • Worked remotely between the UK and Poland while continuing to manage UK customers and commercial relationships.
  • Worked closely with customers and suppliers to understand requirements, source products and identify new commercial opportunities.
Sales Executive / R&D / In-House Computer Support
KMS COMPONENTS
2000 — 2010
  • Managed B2B sales activities and developed strong customer relationships within the computer components and IT sector.
  • Identified customer requirements and recommended appropriate hardware and technology solutions.
  • Supported research and development of computer products and components.
  • Provided in-house technical support, diagnosing and resolving computer hardware and software issues.
  • Developed extensive technical product knowledge across computer components, peripherals and IT hardware.
  • Assisted customers and colleagues with product selection, technical queries and troubleshooting.
  • Worked closely with suppliers and customers to source products and provide suitable solutions.
  • Combined technical knowledge with commercial sales skills to identify opportunities and deliver effective customer solutions.
Skills
Senior B2B SalesBusiness DevelopmentKey Account ManagementNew Business GenerationAccount Growth & RetentionCustomer Relationship ManagementSales NegotiationProduct Selection & DevelopmentIT & Technology ProductsElectronics & Computer ComponentsSales ForecastingOrder PlanningStock & Product ManagementSupplier & Customer ManagementProduct SourcingFace-to-Face SalesTelephone & Email SalesTechnical Product SupportSageUK & International Remote Working
Interests
Walking and Hiking

Enjoy walking and hiking, particularly in the mountains, reflecting appreciation for the outdoors, travel and staying active.

DJing

Enjoy DJing for friends' parties and social events, maintaining a strong interest in music and audio equipment.

Additional Information
Top Salesman at KMS

In Kms I was the top sales man, achieving in house targets and targets from suppliers like Samsung and NVIDIA.

Target Positions
Senior Sales Manager
Business Development Manager
Key Account Manager
Senior Account Manager
Sales Manager
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