{
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  "basics": {
    "name": "JANE WANJIKU NGUGI",
    "label": "Direct Marketing Manager",
    "summary": "Experienced Marketing, Communications and Customer Engagement professional with 15+ years' experience, including extensive experience within financial services and regulated environments.\n\nCurrently an Assistant Manager – Marketing & Executive Affairs at Kenya Orient Insurance Limited, responsible for Marketing & Communications while also supporting the CEO Office and providing Group-level Customer Service leadership. Experienced in developing and coordinating customer-focused campaigns, digital communications, content, stakeholder engagement and brand initiatives, while using customer feedback and business priorities to strengthen engagement and service delivery.\n\nStrong understanding of the relationship between marketing, customer experience and business performance, developed through leadership across marketing and customer service functions. Experienced in working with internal teams, agencies, suppliers and senior stakeholders to deliver campaigns and communications effectively.\n\nCombines strategic thinking with hands-on execution, with particular strengths in customer communications, campaign coordination, content, stakeholder management, financial-services marketing and continuous improvement.\n\nOpen to relocating to Invercargill, New Zealand.",
    "location": "Nairobi, Kenya"
  },
  "work": [
    {
      "company": "Kenya Orient Insurance Limited",
      "position": "Assistant Manager – Marketing & Executive Affairs",
      "location": "Nairobi, Kenya",
      "startDate": "2026-04",
      "current": true,
      "highlights": [
        "Lead and coordinate Marketing & Communications activities supporting brand visibility, customer engagement and business objectives",
        "Plan and coordinate customer-focused marketing campaigns across digital and traditional communication channels",
        "Develop and coordinate customer communications and content designed to increase awareness, engagement and understanding of products and services",
        "Coordinate digital and social media communication initiatives, ensuring consistent messaging and brand presentation",
        "Work closely with Customer Service teams to understand customer enquiries, feedback, complaints and service issues and identify opportunities to improve customer communication and experience"
      ]
    },
    {
      "company": "Kenya Orient Insurance Limited",
      "position": "Assistant Manager – Marketing & Alternative Distribution Channels",
      "location": "Nairobi, Kenya",
      "startDate": "2022-09",
      "endDate": "2026-03",
      "highlights": [
        "Planned and coordinated marketing campaigns supporting customer acquisition, engagement and business growth",
        "Developed customer-focused communication materials across multiple channels",
        "Coordinated digital marketing and social media activities",
        "Supported product marketing and customer education initiatives",
        "Coordinated events, activations and stakeholder engagement programmes"
      ]
    },
    {
      "company": "Lifecare International Insurance Brokers",
      "position": "Marketing & Communications Associate",
      "location": "Nairobi, Kenya",
      "startDate": "2022-04",
      "endDate": "2022-08",
      "highlights": [
        "Supported marketing and communications programmes within an insurance brokerage environment",
        "Coordinated customer and stakeholder communications",
        "Supported content development and digital communication activities",
        "Assisted with campaigns, events and promotional activities",
        "Coordinated external suppliers and service providers"
      ]
    },
    {
      "company": "Madison Group",
      "position": "Marketing & Communications Coordinator",
      "location": "Nairobi, Kenya",
      "startDate": "2014-01",
      "endDate": "2022-04",
      "highlights": [
        "Coordinated integrated marketing and communications activities across the Group",
        "Supported customer engagement, brand awareness and corporate visibility initiatives",
        "Planned and delivered marketing campaigns, events and stakeholder activities",
        "Coordinated agencies, suppliers and other external partners",
        "Developed and coordinated internal and external communications"
      ]
    },
    {
      "company": "Madison Insurance Group",
      "position": "Group Administrator",
      "location": "Nairobi, Kenya",
      "startDate": "2013-05",
      "endDate": "2013-12",
      "highlights": [
        "Provided Group-level administrative and coordination support",
        "Prepared reports, presentations and business communications",
        "Coordinated meetings, stakeholder engagement and business activities",
        "Supported proposals, events and corporate initiatives",
        "Maintained accurate records and confidential information"
      ]
    },
    {
      "company": "Madison Insurance Group",
      "position": "Executive Assistant to General Manager",
      "location": "Nairobi, Kenya",
      "startDate": "2011-03",
      "endDate": "2013-04",
      "highlights": [
        "Provided executive support to the General Manager",
        "Coordinated diary, meetings, correspondence and stakeholder communication",
        "Prepared reports, presentations and executive documentation",
        "Coordinated internal and external communications",
        "Supported business proposals, events and stakeholder initiatives"
      ]
    },
    {
      "company": "Space & Style",
      "position": "Office Administrator / Operations Manager",
      "location": "Nairobi, Kenya",
      "startDate": "2009-03",
      "endDate": "2011-02",
      "highlights": [
        "Managed day-to-day office and operational activities",
        "Coordinated suppliers, procurement, resources and facilities",
        "Supported customer and stakeholder relationships",
        "Managed records, inventory and administrative systems",
        "Coordinated staff and operational requirements"
      ]
    },
    {
      "company": "Space & Style",
      "position": "Administrative Assistant",
      "location": "Nairobi, Kenya",
      "startDate": "2007",
      "endDate": "2009",
      "highlights": [
        "Provided general administrative and customer support",
        "Managed correspondence, records and documentation",
        "Supported procurement and office operations"
      ]
    },
    {
      "company": "Alliance Hotels & Resorts",
      "position": "Customer Service Officer",
      "location": "Nairobi, Kenya",
      "startDate": "2004",
      "endDate": "2007",
      "highlights": [
        "Delivered front-line customer service in a busy service environment",
        "Managed customer enquiries, requests and service issues",
        "Coordinated with internal teams to resolve customer needs",
        "Maintained high standards of communication and customer experience"
      ]
    },
    {
      "company": "Makini Group Schools",
      "position": "Assistant Administrator",
      "location": "Nairobi, Kenya",
      "startDate": "2001",
      "endDate": "2004",
      "highlights": [
        "Supported daily administration and customer/stakeholder communication.",
        "Maintained records and documentation.",
        "Coordinated communication with staff, parents and management."
      ]
    }
  ],
  "education": [
    {
      "institution": "University of East London, UK",
      "degree": "Bachelor of Business Studies and Administration",
      "startDate": "2010"
    },
    {
      "institution": "ICE Training & Consultancy",
      "degree": "Diploma",
      "field": "Communication, Advertising & Marketing",
      "startDate": "2016"
    },
    {
      "institution": "CIM UK",
      "degree": "Advanced Certificate",
      "field": "Marketing",
      "startDate": "2003"
    },
    {
      "institution": "ABE UK",
      "degree": "Advanced Diploma",
      "field": "Travel, Tourism & Hospitality",
      "startDate": "2007"
    },
    {
      "institution": "Strathmore University",
      "degree": "Strategic Management Training",
      "startDate": "2026"
    },
    {
      "institution": "Managing Emerging Leadership Programme",
      "degree": "",
      "startDate": "2026"
    }
  ],
  "skills": [
    "Direct Marketing",
    "Customer Engagement",
    "Marketing Communications",
    "Campaign Planning",
    "Digital Marketing",
    "Content Development",
    "Stakeholder Management",
    "Brand Management",
    "Project Management",
    "Customer Communications",
    "Social Media Marketing",
    "Marketing Strategy",
    "Direct Marketing & Customer Engagement",
    "Customer Engagement Campaigns",
    "Customer Lifecycle Communications",
    "Customer Retention & Relationship Building",
    "Campaign Planning & Delivery",
    "Email & Digital Communications",
    "Brand Engagement",
    "Customer Experience",
    "Customer Feedback & Insights",
    "Marketing & Communications",
    "Integrated Campaigns",
    "Corporate Communications",
    "Internal Communications",
    "Content Planning",
    "Stakeholder Communications",
    "Change Communications",
    "Events & Activations",
    "Agency & Supplier Management"
  ],
  "x-customSections": [
    {
      "name": "Community & Stakeholder Experience",
      "items": [
        {
          "name": "Business Liaison",
          "summary": "Hopewell Counseling · May 2021 – Present. Coordinate engagement with 20+ stakeholders and support relationship management and organisational initiatives."
        },
        {
          "name": "Marketing & Communications Adviser",
          "summary": "Graceful Youth Recovery Centre · July 2022 – Present. Provide marketing and communications support, including organisational visibility and stakeholder engagement."
        },
        {
          "name": "Fundraising Volunteer",
          "summary": "Queen Esther Ministries · January 2021 – Present. Support fundraising, communication and stakeholder engagement initiatives."
        }
      ]
    }
  ],
  "availability": {
    "status": "actively-looking",
    "locations": [
      "Anywhere"
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    "workType": [
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    "yearsOfExperience": 26,
    "seniority": "lead",
    "highestEducation": "Bachelor's"
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