JANE WANJIKU NGUGI

Direct Marketing Manager

Experienced Marketing, Communications and Customer Engagement professional with 15+ years' experience, including extensive experience within financial services and regulated environments. Currently an Assistant Manager – Marketing & Executive Affairs at Kenya Orient Insurance Limited, responsible for Marketing & Communications while also supporting the CEO Office and providing Group-level Customer Service leadership. Experienced in developing and coordinating customer-focused campaigns, digital communications, content, stakeholder engagement and brand initiatives, while using customer feedback and business priorities to strengthen engagement and service delivery. Strong understanding of the relationship between marketing, customer experience and business performance, developed through leadership across marketing and customer service functions. Experienced in working with internal teams, agencies, suppliers and senior stakeholders to deliver campaigns and communications effectively. Combines strategic thinking with hands-on execution, with particular strengths in customer communications, campaign coordination, content, stakeholder management, financial-services marketing and continuous improvement. Open to relocating to Invercargill, New Zealand.

Nairobi, Kenya
0+
Years experience
0
Skills
Work Experience
Assistant Manager – Marketing & Executive Affairs
Kenya Orient Insurance LimitedNairobi, Kenya
Apr 2026 — Present
  • Lead and coordinate Marketing & Communications activities supporting brand visibility, customer engagement and business objectives
  • Plan and coordinate customer-focused marketing campaigns across digital and traditional communication channels
  • Develop and coordinate customer communications and content designed to increase awareness, engagement and understanding of products and services
  • Coordinate digital and social media communication initiatives, ensuring consistent messaging and brand presentation
  • Work closely with Customer Service teams to understand customer enquiries, feedback, complaints and service issues and identify opportunities to improve customer communication and experience
Assistant Manager – Marketing & Alternative Distribution Channels
Kenya Orient Insurance LimitedNairobi, Kenya
Sep 2022 — Mar 2026
  • Planned and coordinated marketing campaigns supporting customer acquisition, engagement and business growth
  • Developed customer-focused communication materials across multiple channels
  • Coordinated digital marketing and social media activities
  • Supported product marketing and customer education initiatives
  • Coordinated events, activations and stakeholder engagement programmes
Marketing & Communications Associate
Lifecare International Insurance BrokersNairobi, Kenya
Apr 2022 — Aug 2022
  • Supported marketing and communications programmes within an insurance brokerage environment
  • Coordinated customer and stakeholder communications
  • Supported content development and digital communication activities
  • Assisted with campaigns, events and promotional activities
  • Coordinated external suppliers and service providers
Marketing & Communications Coordinator
Madison GroupNairobi, Kenya
Jan 2014 — Apr 2022
  • Coordinated integrated marketing and communications activities across the Group
  • Supported customer engagement, brand awareness and corporate visibility initiatives
  • Planned and delivered marketing campaigns, events and stakeholder activities
  • Coordinated agencies, suppliers and other external partners
  • Developed and coordinated internal and external communications
Group Administrator
Madison Insurance GroupNairobi, Kenya
May 2013 — Dec 2013
  • Provided Group-level administrative and coordination support
  • Prepared reports, presentations and business communications
  • Coordinated meetings, stakeholder engagement and business activities
  • Supported proposals, events and corporate initiatives
  • Maintained accurate records and confidential information
Executive Assistant to General Manager
Madison Insurance GroupNairobi, Kenya
Mar 2011 — Apr 2013
  • Provided executive support to the General Manager
  • Coordinated diary, meetings, correspondence and stakeholder communication
  • Prepared reports, presentations and executive documentation
  • Coordinated internal and external communications
  • Supported business proposals, events and stakeholder initiatives
Office Administrator / Operations Manager
Space & StyleNairobi, Kenya
Mar 2009 — Feb 2011
  • Managed day-to-day office and operational activities
  • Coordinated suppliers, procurement, resources and facilities
  • Supported customer and stakeholder relationships
  • Managed records, inventory and administrative systems
  • Coordinated staff and operational requirements
Administrative Assistant
Space & StyleNairobi, Kenya
2007 — 2009
  • Provided general administrative and customer support
  • Managed correspondence, records and documentation
  • Supported procurement and office operations
Customer Service Officer
Alliance Hotels & ResortsNairobi, Kenya
2004 — 2007
  • Delivered front-line customer service in a busy service environment
  • Managed customer enquiries, requests and service issues
  • Coordinated with internal teams to resolve customer needs
  • Maintained high standards of communication and customer experience
Assistant Administrator
Makini Group SchoolsNairobi, Kenya
2001 — 2004
  • Supported daily administration and customer/stakeholder communication.
  • Maintained records and documentation.
  • Coordinated communication with staff, parents and management.
Skills
Direct MarketingCustomer EngagementMarketing CommunicationsCampaign PlanningDigital MarketingContent DevelopmentStakeholder ManagementBrand ManagementProject ManagementCustomer CommunicationsSocial Media MarketingMarketing StrategyDirect Marketing & Customer EngagementCustomer Engagement CampaignsCustomer Lifecycle CommunicationsCustomer Retention & Relationship BuildingCampaign Planning & DeliveryEmail & Digital CommunicationsBrand EngagementCustomer ExperienceCustomer Feedback & InsightsMarketing & CommunicationsIntegrated CampaignsCorporate CommunicationsInternal CommunicationsContent PlanningStakeholder CommunicationsChange CommunicationsEvents & ActivationsAgency & Supplier Management
Education
Bachelor of Business Studies and Administration
University of East London, UK
2010
Diploma, Communication, Advertising & Marketing
ICE Training & Consultancy
2016
Advanced Certificate, Marketing
CIM UK
2003
Advanced Diploma, Travel, Tourism & Hospitality
ABE UK
2007
Strategic Management Training
Strathmore University
2026
Managing Emerging Leadership Programme
2026
Community & Stakeholder Experience
Business Liaison
Hopewell Counseling
May 2021 – Present

Coordinate engagement with 20+ stakeholders and support relationship management and organisational initiatives.

Marketing & Communications Adviser
Graceful Youth Recovery Centre
July 2022 – Present

Provide marketing and communications support, including organisational visibility and stakeholder engagement.

Fundraising Volunteer
Queen Esther Ministries
January 2021 – Present

Support fundraising, communication and stakeholder engagement initiatives.

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