Specialist Business Analyst with 6+ years of experience across digital transformation, product development, automotive, consumer, e-commerce, and connected mobility domains. Skilled in business analysis, product discovery, requirements engineering, stakeholder management, solution definition, process improvement, and Agile delivery. Strong track record of bridging business and technology teams, translating complex business needs into clear, customer-centric digital solutions and driving initiatives from discovery to delivery.
Supporting P&G’s SK-II digital platform across 12 global markets as the primary BA, managing stakeholder requirements across campaigns, product placement, registration, appointment booking, and customer website journeys within a 15-member cross-functional team.
Owned 12+ high-impact epics across Passenger Vehicle (PV) and Electric Vehicle (EV) mobile applications serving 1M+ users, acting as the single point of ownership from business problem discovery through requirement elicitation and production delivery.
Led customer acquisition, personalization, loyalty, and e-commerce solutioning, translating marketing and CRM needs into Adobe Experience Cloud–based digital platforms. Conducted user research and competitive benchmarking to guide product and CX decisions.
Owned 5 high-impact epics and 300+ user stories, supported by detailed BRD/FRD documentation and functional specifications for B2B & B2C digital commerce platforms.