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  "basics": {
    "name": "Hailay Tadesse Halefom",
    "summary": "Strategic and results-driven Marketing Manager and experienced Managing Director with extensive expertise in corporate marketing, organizational leadership, educational administration, and strategic planning. Demonstrated success in driving institutional growth at Zoom Academy through curriculum innovation, organizational development, staff capacity building, and effective resource management. Currently serving as Marketing Manager at Hanos Investment Group, focusing on corporate marketing strategy, brand development, market positioning, and business growth. Recognized for strategic leadership, operational excellence, stakeholder engagement, and building partnerships that support sustainable organizational success.",
    "location": "Yeka Abado, Addis Ababa, Ethiopia"
  },
  "work": [
    {
      "company": "HANOS INVESTMENT GROUP",
      "position": "MARKETING MANAGER",
      "location": "ADDIS ABABA",
      "startDate": "2026-08",
      "current": true,
      "highlights": [
        "Oversee brand strategy, marketing Campaigns and Regional expansions."
      ]
    },
    {
      "company": "Zoom Academy",
      "position": "Managing Director",
      "location": "Mekelle, Ethiopia",
      "startDate": "2024-09",
      "endDate": "2026-07",
      "highlights": [
        "Oversee strategic, academic, operational, and financial functions of the institution",
        "Lead curriculum innovation, staff development, and institutional partnerships",
        "Manage budgeting and resource allocation to ensure sustainable growth",
        "Monthly Net Salary : 50,000 ETB"
      ]
    },
    {
      "company": "School of Tomorrow",
      "position": "Assistant Administrative Director",
      "location": "Addis Ababa, Ethiopia",
      "startDate": "2015-12",
      "endDate": "2023-08",
      "highlights": [
        "Direct daily administrative operations and policy implementation",
        "Strengthen parent-teacher-school board relations",
        "Lead staff training programs and compliance initiatives"
      ]
    },
    {
      "company": "School of Tomorrow",
      "position": "Physics Teacher",
      "location": "Addis Ababa, Ethiopia",
      "startDate": "2012-10",
      "endDate": "2015-11",
      "highlights": [
        "Deliver engaging Physics instruction and support exam preparation",
        "Participate in curriculum design and extracurricular science programs"
      ]
    },
    {
      "company": "",
      "position": "Physics Teacher, Unit Leader, Club Coordinator",
      "location": "Various Schools, Amhara Region, Ethiopia",
      "startDate": "2008-07",
      "endDate": "2012-09",
      "highlights": [
        "Teach Physics and lead student clubs and academic units",
        "Promote dynamic and inclusive educational experiences"
      ]
    }
  ],
  "education": [
    {
      "institution": "Addis Ababa University",
      "degree": "Master of Arts",
      "field": "Marketing Management",
      "endDate": "2024"
    },
    {
      "institution": "Catering and Tourism Training Institute",
      "degree": "Bachelor of Arts",
      "field": "Hotel Management",
      "endDate": "2018"
    },
    {
      "institution": "Haramaya University",
      "degree": "Bachelor of Education",
      "field": "Physics",
      "endDate": "2008"
    }
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    "Educational Administration & Policy",
    "Institutional Branding & Communication",
    "Financial Oversight & Budgeting",
    "Technology Integration in Education"
  ],
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    "yearsOfExperience": 0,
    "seniority": "lead",
    "highestEducation": "Master's"
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