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    "name": "GREAT IHEONUNEKWU",
    "label": "Digital Marketing and Growth Manager",
    "summary": "Digital Marketing and Growth Manager with 9+ years of experience across performance marketing, SEO, brand growth and digital acquisition. Experienced in leading multi-channel marketing strategies for telecommunications, FMCG, e-commerce, entertainment, construction and international businesses. Strong track record across Google, Meta, TikTok, YouTube and SEO, with hands-on experience in campaign strategy, customer acquisition, conversion tracking, analytics, experimentation and optimization. Founder of EmberBoost Media, managing end-to-end digital marketing engagements and working directly with business owners and senior stakeholders to translate commercial objectives into measurable growth.",
    "location": "Lekki, Lagos 105102"
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    {
      "company": "FLYSERD DIGITAL AGENCY",
      "position": "SEO Manager / Digital Marketing Specialist",
      "location": "Sangotedo, Lagos",
      "startDate": "2018-01",
      "endDate": "2023-11",
      "highlights": [
        "Led SEO and digital marketing strategies for 150+ businesses, improving organic visibility and search performance",
        "Conducted technical SEO audits, keyword research, on-page optimisation and content strategy development",
        "Managed link-building, SEO outreach, citation management and local SEO campaigns",
        "Developed strategies to improve search rankings, organic traffic and website visibility",
        "Managed Google Ads campaigns and supported broader paid search initiatives for clients"
      ]
    },
    {
      "company": "Airtel Nigeria",
      "position": "Digital Marketing Manager / Digital Executive",
      "location": "Ikoyi, Lagos",
      "startDate": "2023-12",
      "endDate": "2025-12",
      "highlights": [
        "Developed and executed digital marketing strategies supporting brand awareness, customer acquisition, engagement and product adoption",
        "Managed large-scale digital campaigns across paid social, digital media and other online channels, working with significant campaign budgets and high-volume consumer audiences",
        "Led digital campaigns for telecommunications and fintech propositions, including Smartcash PSB, translating product and commercial objectives into consumer-focused digital campaigns",
        "Used digital analytics and audience insights to optimize targeting, messaging, creative direction and media performance",
        "Collaborated with brand, product and media agency teams to plan and execute campaigns"
      ]
    },
    {
      "company": "ALFIE Plus",
      "position": "CAC Operator - Performance Marketing",
      "location": "Botany, New South Wales, Australia",
      "startDate": "2026-03",
      "endDate": "2026-05",
      "highlights": [
        "Managed acquisition campaigns with a focus on maintaining CAC within approved commercial thresholds and protecting campaign profitability",
        "Independently designed, launched and evaluated campaign tests, making data-driven decisions on whether campaigns should be optimised, scaled or discontinued",
        "Monitored CAC, CPA, CTR, CVR and ROAS to assess acquisition efficiency and identify performance opportunities",
        "Managed approximately $100 in daily media spend across acquisition activity",
        "Developed structured testing approaches around audience, creative, messaging, offer and other variables to generate actionable performance insights"
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      "company": "SayGroup",
      "position": "Brand & Marketing Manager",
      "location": "Lekki, Lagos",
      "startDate": "2026-01",
      "endDate": "2026-06",
      "highlights": [
        "Led a five-person marketing team across digital campaigns, brand communications and growth initiatives",
        "Developed integrated marketing strategies focused on brand awareness, lead generation and customer acquisition",
        "Managed media campaigns and performance optimization across digital channels",
        "Led brand positioning, messaging and campaign execution across digital touchpoints",
        "Developed marketing strategies targeting high-value customer segments, including HNIs, executives and technology-focused buyers"
      ]
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      "position": "Digital Marketing Manager",
      "location": "Ajah, Lagos",
      "startDate": "2024-10",
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      "highlights": [
        "Lead digital marketing strategy and execution across a portfolio of approximately 50 client engagements spanning FMCG, beauty, e-commerce, entertainment, telecommunications, construction and professional services",
        "Develop and manage full-funnel campaigns across Google, Meta, TikTok, YouTube and Snapchat, aligning media activity with commercial objectives including customer acquisition, sales, lead generation and brand growth",
        "Work on the client lifecycle, including business discovery, proposals, onboarding, strategy development, campaign execution, optimization, reporting and stakeholder management",
        "Work directly with business owners and senior stakeholders to diagnose growth challenges, identify opportunities and develop data-driven marketing strategies",
        "Analyze performance metrics including CAC, CPA, ROAS, CTR, CVR, conversion and other commercial KPIs to guide optimization and budget allocation"
      ]
    }
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  "education": [
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      "institution": "Michael Okpara, Umuahia, Abia",
      "degree": "Bachelor of Engineering",
      "field": "Civil Engineering",
      "endDate": "2023-06"
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      "degree": "B.ENG",
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