GREAT IHEONUNEKWU

Digital Marketing and Growth Manager

Digital Marketing and Growth Manager with 9+ years of experience across performance marketing, SEO, brand growth and digital acquisition. Experienced in leading multi-channel marketing strategies for telecommunications, FMCG, e-commerce, entertainment, construction and international businesses. Strong track record across Google, Meta, TikTok, YouTube and SEO, with hands-on experience in campaign strategy, customer acquisition, conversion tracking, analytics, experimentation and optimization. Founder of EmberBoost Media, managing end-to-end digital marketing engagements and working directly with business owners and senior stakeholders to translate commercial objectives into measurable growth.

Lekki, Lagos 105102
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Language
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Skills
Work Experience
SEO Manager / Digital Marketing Specialist
FLYSERD DIGITAL AGENCY
Jan 2018 — Nov 2023Sangotedo, Lagos
  • Led SEO and digital marketing strategies for 150+ businesses, improving organic visibility and search performance
  • Conducted technical SEO audits, keyword research, on-page optimisation and content strategy development
  • Managed link-building, SEO outreach, citation management and local SEO campaigns
  • Developed strategies to improve search rankings, organic traffic and website visibility
  • Managed Google Ads campaigns and supported broader paid search initiatives for clients
Digital Marketing Manager / Digital Executive
Airtel Nigeria
Dec 2023 — Dec 2025Ikoyi, Lagos
  • Developed and executed digital marketing strategies supporting brand awareness, customer acquisition, engagement and product adoption
  • Managed large-scale digital campaigns across paid social, digital media and other online channels, working with significant campaign budgets and high-volume consumer audiences
  • Led digital campaigns for telecommunications and fintech propositions, including Smartcash PSB, translating product and commercial objectives into consumer-focused digital campaigns
  • Used digital analytics and audience insights to optimize targeting, messaging, creative direction and media performance
  • Collaborated with brand, product and media agency teams to plan and execute campaigns
CAC Operator - Performance Marketing
ALFIE Plus
Mar 2026 — May 2026Botany, New South Wales, Australia
  • Managed acquisition campaigns with a focus on maintaining CAC within approved commercial thresholds and protecting campaign profitability
  • Independently designed, launched and evaluated campaign tests, making data-driven decisions on whether campaigns should be optimised, scaled or discontinued
  • Monitored CAC, CPA, CTR, CVR and ROAS to assess acquisition efficiency and identify performance opportunities
  • Managed approximately $100 in daily media spend across acquisition activity
  • Developed structured testing approaches around audience, creative, messaging, offer and other variables to generate actionable performance insights
Brand & Marketing Manager
SayGroup
Jan 2026 — Jun 2026Lekki, Lagos
  • Led a five-person marketing team across digital campaigns, brand communications and growth initiatives
  • Developed integrated marketing strategies focused on brand awareness, lead generation and customer acquisition
  • Managed media campaigns and performance optimization across digital channels
  • Led brand positioning, messaging and campaign execution across digital touchpoints
  • Developed marketing strategies targeting high-value customer segments, including HNIs, executives and technology-focused buyers
Digital Marketing Manager
EmberBoost Media Agency
Oct 2024 — PresentCurrentAjah, Lagos
  • Lead digital marketing strategy and execution across a portfolio of approximately 50 client engagements spanning FMCG, beauty, e-commerce, entertainment, telecommunications, construction and professional services
  • Develop and manage full-funnel campaigns across Google, Meta, TikTok, YouTube and Snapchat, aligning media activity with commercial objectives including customer acquisition, sales, lead generation and brand growth
  • Work on the client lifecycle, including business discovery, proposals, onboarding, strategy development, campaign execution, optimization, reporting and stakeholder management
  • Work directly with business owners and senior stakeholders to diagnose growth challenges, identify opportunities and develop data-driven marketing strategies
  • Analyze performance metrics including CAC, CPA, ROAS, CTR, CVR, conversion and other commercial KPIs to guide optimization and budget allocation
Skills
performance marketingSEObrand growthdigital acquisitionGoogleMetaTikTokYouTubecampaign strategycustomer acquisitionconversion trackinganalyticsexperimentationoptimizationdigital marketing consultancyfull-funnel campaignsmedia activitysaleslead generationbusiness discoveryproposalsonboardingstrategy developmentcampaign executionreportingstakeholder managementperformance metricsCACCPAROASCTRCVRconversionmarketing solutionspixelsSEO strategyorganic growthintegrated acquisition systemsinternational marketsperformance-led growthbrand and marketing strategybrand communicationsgrowth initiativesmedia campaignsperformance optimizationbrand positioningmessagingdigital campaignscustomer acquisition campaignscampaign testscampaign dataperformance environmentdigital marketing strategiesbrand awarenessengagementproduct adoptionpaid socialdigital mediaonline channelscampaign budgetsconsumer audiencestelecommunicationsfintechcommercial objectivesdigital analyticsaudience insightstargetingcreative directionmedia performancebrandproductmedia agency teamscampaign planningcontent directionaudience engagementperformance analysispaid searchdigital growthtechnical SEO auditskeyword researchon-page optimisationcontent strategy developmentlink-buildingSEO outreachcitation managementlocal SEO campaignssearch rankingsorganic trafficwebsite visibilityGoogle Ads campaignspaid search initiativesSEO performance reportsstrategic recommendationssearch marketingclient managementperformance optimisationHubSpot AcademyDigital MarketingGoogle/YouTube AdsMeta AdsTikTok AdsGoogle AnalyticsProject ManagementGoogle Ads campaign managementtechnical SEOlink buildinglocal SEOonline reputation management
Education
Bachelor of Engineering, Civil Engineering
Michael Okpara, Umuahia, Abia
B.ENG, Civil Engineering
Michael Okpara, Umuahia, Abia
Languages
English
Bilingual or Proficient (C2)
COURSES AND TRAININGS
HubSpot Academy
  • Digital Marketing
  • Google/YouTube Ads
  • Meta Ads
  • TikTok Ads
  • Google Analytics
  • Project Management
EARLY CAREER EXPERIENCE
Google Ads campaign management, keyword research, technical SEO, link building, SEO outreach, citation management, local SEO and online reputation management

with experience supporting businesses including VirtualRx NG and ONYC LLC.

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