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    "name": "DERKAOUI MAHA",
    "label": "SPÉCIALISTE EN MARKETING ET COMMUNICATION",
    "summary": "Marketing and Communications Specialist with expertise in digital marketing, social media management, content creation, and storytelling. Holder of a Master's degree in Marketing and Communication, passionate about brand development and online community engagement, seeking to leverage skills in marketing roles focused on brand growth and digital engagement.",
    "location": "Fès, Morocco"
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      "company": "Fès shore Cnexia, FES",
      "position": "Project Manager",
      "startDate": "2024-05",
      "current": true,
      "highlights": [
        "Developed structured procedural guides and communication scripts, ensuring clear, consistent, and effective technical communication.",
        "Translated complex technical processes into clear, actionable messages, supporting efficient incident resolution.",
        "Streamlined written inter-team communication, improving information consistency and accuracy across communication flows."
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      "company": "Afrikhub, Ouajda",
      "position": "Freelance Specialist",
      "startDate": "2026-02",
      "endDate": "2026-05",
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        "Managed Instagram, Facebook and TikTok social media platforms",
        "Developed branding, content creation, and scriptwriting for video capsules",
        "Executed digital marketing strategies and storytelling"
      ]
    },
    {
      "company": "Ostol Prod, Fès",
      "position": "Freelance Specialist",
      "startDate": "2025-10",
      "endDate": "2025-11",
      "highlights": [
        "Analysed KPIs including engagement and reach",
        "Moderated and managed online communities",
        "Created content, advertising campaigns, scripts and storyboards",
        "Developed branding and visual identity"
      ]
    },
    {
      "company": "MARKETING CONFORT, FES",
      "position": "Marketing Intern",
      "startDate": "2024-01",
      "endDate": "2024-04",
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        "Generated ideas and digital marketing content",
        "Managed social media and created advertising content"
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      "position": "Marketing Intern",
      "startDate": "2023-02",
      "endDate": "2023-05",
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        "Wrote scenarios, managed digital marketing and video editing",
        "Executed corporate communication"
      ]
    },
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      "company": "Boomerang communication, Casablanca",
      "position": "Marketing Intern",
      "startDate": "2023-04",
      "endDate": "2023-04",
      "highlights": [
        "Created advertising campaigns",
        "Managed digital marketing and social media"
      ]
    },
    {
      "company": "Cabinet de communication NGIT, FES",
      "position": "Marketing Intern",
      "startDate": "2021-05",
      "endDate": "2021-06",
      "highlights": [
        "Managed social media and digital marketing",
        "Specialised in content marketing"
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    }
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      "institution": "UNIVERSITÉ PRIVÉ DE FES (UPF)",
      "degree": "Master in Marketing and Communication",
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      "institution": "UNIVERSITÉ PRIVÉ DE FES (UPF)",
      "degree": "Licence Professionnelle en Commerce Vente"
    },
    {
      "institution": "L'ECOLE SUPERIEURE DE TECHNOLOGIE, FES",
      "degree": "DUT en Technique de Gestion Commerciale"
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