DERKAOUI MAHA

SPÉCIALISTE EN MARKETING ET COMMUNICATION

Marketing and Communications Specialist with expertise in digital marketing, social media management, content creation, and storytelling. Holder of a Master's degree in Marketing and Communication, passionate about brand development and online community engagement, seeking to leverage skills in marketing roles focused on brand growth and digital engagement.

Fès, Morocco

Languages

Skills

Work Experience

Project Manager

Fès shore Cnexia, FES

May 2024 — PresentCurrent

Developed structured procedural guides and communication scripts, ensuring clear, consistent, and effective technical communication.
Translated complex technical processes into clear, actionable messages, supporting efficient incident resolution.
Streamlined written inter-team communication, improving information consistency and accuracy across communication flows.

Freelance Specialist

Afrikhub, Ouajda

Feb 2026 — May 2026

Managed Instagram, Facebook and TikTok social media platforms
Developed branding, content creation, and scriptwriting for video capsules
Executed digital marketing strategies and storytelling

Freelance Specialist

Ostol Prod, Fès

Oct 2025 — Nov 2025

Analysed KPIs including engagement and reach
Moderated and managed online communities
Created content, advertising campaigns, scripts and storyboards
Developed branding and visual identity

Marketing Intern

MARKETING CONFORT, FES

Jan 2024 — Apr 2024

Generated ideas and digital marketing content
Managed social media and created advertising content

Marketing Intern

SOPRIAM, CASABLANCA

Feb 2023 — May 2023

Wrote scenarios, managed digital marketing and video editing
Executed corporate communication

Marketing Intern

Boomerang communication, Casablanca

Apr 2023 — Apr 2023

Created advertising campaigns
Managed digital marketing and social media

Marketing Intern

Cabinet de communication NGIT, FES

May 2021 — Jun 2021

Managed social media and digital marketing
Specialised in content marketing

Skills

Digital MarketingContent CreationSocial Media ManagementStorytellingBrand DevelopmentData AnalysisAdvertising Campaign DevelopmentCommunity Engagement

Education

Master in Marketing and Communication

UNIVERSITÉ PRIVÉ DE FES (UPF)

Licence Professionnelle en Commerce Vente

UNIVERSITÉ PRIVÉ DE FES (UPF)

DUT en Technique de Gestion Commerciale

L'ECOLE SUPERIEURE DE TECHNOLOGIE, FES

Languages

Arabic

Native

French

Advanced

English

Advanced

Centres d’intérêt

Théâtre, Sport, Voyage, Art, Musique, Photographie, Activités en plein air

Outils maîtrisées

Excel, Canva, Word, Google Analytics, PowerPoint, JIRA, Sphinx, Buffer, Sketchup, Photoshop

Para universitaire

Animatrice : Intitulé du Festival du film (anglais)

Présidente : Club Art et Culture

Animatrice : Intitulé de l’événement du 6 novembre

Etudiante tutrice en Anglais : Club tutorat (anglais)

Vice-présidente du club ROTARACT EST FES