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    "name": "David Newton",
    "label": "Commercial Director",
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    "summary": "Dynamic Commercial Director specializing in maximizing revenue and creating unparalleled market opportunities. Proven ability to reshape underutilized spaces into sought-after destinations that attract diverse clientele across weddings, corporate, and leisure segments. Leverage comprehensive data analytics, strategic pricing, and customer insights to drive substantial bookings, sustainable growth, and repeat revenue.",
    "location": "Perth, Scotland"
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  "work": [
    {
      "company": "Prysm Media",
      "position": "Senior Event Manager",
      "startDate": "2019",
      "endDate": "2020",
      "highlights": [
        "Secured a £1.01m deal in just 5 weeks, contributing to a 20% boost in company revenue",
        "Forged a strategic partnership with American Express, elevating brand credibility and driving a 30% increase in client inquiries",
        "Designed and implemented successful commercial strategies that resulted in a 150% rise in customer acquisition within the first year"
      ]
    },
    {
      "company": "Shop Pods",
      "position": "Commercial Director",
      "startDate": "2020",
      "endDate": "2022",
      "highlights": [
        "Managed overall revenue performance, leading a team of 5 to achieve a remarkable 450% average sales increase over 6 months",
        "Enabled revenue growth of 450% through innovative marketing and strategic partnerships",
        "Developed concepts that drove 7 months of forward bookings, generating £250,000 in pre-sales and increasing market share by 15%"
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    },
    {
      "company": "The Leadership Board",
      "position": "Global Senior Sales Director",
      "startDate": "2022",
      "endDate": "2025",
      "highlights": [
        "Directed global sales efforts, overseeing a team of 10 and achieving an impressive 138% revenue increase over 2 years, contributing to a total growth of £3M",
        "Secured 138% growth in new business opportunities across international markets, expanding the client base by 25%",
        "Enhanced average deal size by 30% and improved forecasting accuracy by 20%"
      ]
    },
    {
      "company": "GroPro Global",
      "position": "Founder & Commercial Director",
      "startDate": "2025",
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      "highlights": [
        "Achieved an outstanding 94% rebooking rate while managing a £2m portfolio of events, boosting profitability by 50%",
        "Closed the largest deal worth £500,000, contributing significantly to 15% of annual revenue",
        "Established feedback mechanisms that increased client satisfaction scores by 40%, resulting in improved referrals"
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  "education": [
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      "institution": "Strathclyde tech",
      "degree": "Apprenticeship",
      "field": "Welding",
      "startDate": "1984",
      "endDate": "1989"
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    {
      "institution": "The Knowledge Academy",
      "degree": "Neuro Linguistic Practitioner",
      "field": "Language & Communication",
      "startDate": "2017",
      "endDate": "2019"
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    "Team Leadership",
    "Negotiation Skills",
    "Revenue Growth",
    "Business Development",
    "Strategic Planning",
    "Customer Relationship Management"
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  "projects": [
    {
      "name": "TikTok Garden Transformation",
      "description": "Designed a VIP secret garden using polycarbonate domes at Smugglers Cask, Princess St, Edinburgh, achieving 5.6M TikTok views and 360k comments. Secured 7 months of advanced bookings with an ROI under 3 weeks.",
      "startDate": "2021-02",
      "endDate": "2021-02"
    }
  ],
  "certificates": [
    {
      "name": "Diploma in Managerial Economics",
      "issuer": "Alison",
      "date": "2023-11"
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    {
      "name": "Diploma in Sales Management",
      "issuer": "Alison",
      "date": "2026-06",
      "url": "https://alison.com/shop?course=1536&score=89&step=chooseCertificateType"
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    {
      "name": "Mastering Sustainable Business Practices",
      "issuer": "Alison",
      "date": "2024-06",
      "url": "https://alison.com/shop?course=7749&score=80&step=fillAddressStep"
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  "references": [
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      "name": "Wayne Daniels",
      "title": "CEO",
      "company": "Waysu",
      "relationship": "Former Colleague"
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    "highestEducation": "Bachelor's"
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