David Newton

Commercial Director

Dynamic Commercial Director specializing in maximizing revenue and creating unparalleled market opportunities. Proven ability to reshape underutilized spaces into sought-after destinations that attract diverse clientele across weddings, corporate, and leisure segments. Leverage comprehensive data analytics, strategic pricing, and customer insights to drive substantial bookings, sustainable growth, and repeat revenue.

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Years experience
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Project
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Skills
Work Experience
Senior Event Manager
Prysm Media
2019 — 2020
  • Secured a £1.01m deal in just 5 weeks, contributing to a 20% boost in company revenue
  • Forged a strategic partnership with American Express, elevating brand credibility and driving a 30% increase in client inquiries
  • Designed and implemented successful commercial strategies that resulted in a 150% rise in customer acquisition within the first year
Commercial Director
Shop Pods
2020 — 2022
  • Managed overall revenue performance, leading a team of 5 to achieve a remarkable 450% average sales increase over 6 months
  • Enabled revenue growth of 450% through innovative marketing and strategic partnerships
  • Developed concepts that drove 7 months of forward bookings, generating £250,000 in pre-sales and increasing market share by 15%
Global Senior Sales Director
The Leadership Board
2022 — 2025
  • Directed global sales efforts, overseeing a team of 10 and achieving an impressive 138% revenue increase over 2 years, contributing to a total growth of £3M
  • Secured 138% growth in new business opportunities across international markets, expanding the client base by 25%
  • Enhanced average deal size by 30% and improved forecasting accuracy by 20%
Founder & Commercial Director
GroPro Global
2025 — PresentCurrent
  • Achieved an outstanding 94% rebooking rate while managing a £2m portfolio of events, boosting profitability by 50%
  • Closed the largest deal worth £500,000, contributing significantly to 15% of annual revenue
  • Established feedback mechanisms that increased client satisfaction scores by 40%, resulting in improved referrals
Projects
TikTok Garden Transformation

Designed a VIP secret garden using polycarbonate domes at Smugglers Cask, Princess St, Edinburgh, achieving 5.6M TikTok views and 360k comments. Secured 7 months of advanced bookings with an ROI under 3 weeks.

Skills
Advanced Sales StrategiesStakeholder EngagementBudget ManagementTeam LeadershipNegotiation SkillsRevenue GrowthBusiness DevelopmentStrategic PlanningCustomer Relationship Management
Education
Apprenticeship, Welding
Strathclyde tech
1984 — 1989
Neuro Linguistic Practitioner, Language & Communication
The Knowledge Academy
2017 — 2019
Certifications
Diploma in Managerial Economics
Alison
2023-11
View credential
Diploma in Sales Management
Alison
2026-06
View credential
Mastering Sustainable Business Practices
Alison
June 2024
View credential
Wayne Daniels
CEO · Waysu
Former Colleague