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  "basics": {
    "name": "Cora Ho",
    "label": "Senior Manager, Commercial",
    "image": "https://freecv.org/i/avatars/9303ac98-4b96-4ce0-a668-05678057d7ef/avatar.webp?t=1791344977920",
    "summary": "Senior commercial leader with 10+ years in luxury retail, wholesale, and brand management across APAC and the Middle East. Proven track record driving market expansion, P&L ownership, and strategic partnerships — from onboarding 100+ luxury brands to leading full commercial operations for a capital-light master agency. Combines deep wholesale and luxury brand expertise with hands-on operational leadership across retail, ecommerce, and cross-border channels.",
    "location": "Hong Kong",
    "profiles": [
      {
        "network": "LinkedIn",
        "username": "coraaho",
        "url": "https://linkedin.com/in/coraaho"
      }
    ]
  },
  "work": [
    {
      "company": "K11 by AC | Experience 11 Limited",
      "position": "Senior Manager, Commercial",
      "location": "Hong Kong",
      "startDate": "2025-07",
      "current": true,
      "highlights": [
        "Lead the expansion of the Middle East market with full P&L ownership across B2B consignment, B2C, and ecommerce channels in Dubai and Abu Dhabi.",
        "Lead end-to-end store openings: 2 stores in the UAE by Q4 2026 (Dubai and Abu Dhabi) and 2 stores in China from zero to 100% (Xiamen by Q1 2027, Wuxi by Q2 2027).",
        "Owned ACG events and conventions as a key ME sales channel in 2026 (product assortment, logistics, on-site sales, tracking, reporting), before shifting focus to owned retail as the business scaled.",
        "Built the Dubai warehouse from scratch — including setup, systems, and team — and now oversee warehouse operations, inventory flow, and fulfillment across all channels.",
        "Implemented Odoo ERP from the ground up, now actively used across Middle East and China markets with live functions spanning inventory, accounting, sales, POS, and ecommerce.",
        "Serve as the primary liaison with IP licensors, driving product launches and local marketing campaigns while securing timely approvals on all creative assets; ensure brand guidelines and licensing terms are upheld across every market and channel.",
        "Own the end-to-end follow-up of all contracts and legal matters with licensors, coordinating with internal and external stakeholders to ensure timely execution, compliance, and resolution.",
        "Develop a new Southeast Asia cross-border ecommerce channel from the ground up, targeting launch by Q2 2027."
      ]
    },
    {
      "company": "Baccarat Far East Limited",
      "position": "Business Development Manager",
      "location": "Hong Kong",
      "startDate": "2022-11",
      "endDate": "2025-07",
      "highlights": [
        "Led wholesale channel growth in 9 APAC markets (Korea, Vietnam, Thailand, Indonesia, Cambodia, Philippines, Taiwan, Australia, Macau) for luxury crystal products.",
        "Negotiated annual sales budgets and OTB; launched new collections and provided sales, marketing, and training support to regional partners.",
        "Built partnerships with 100+ architects and designers across APAC, securing placements in luxury hotels and residences for high-end projects.",
        "Collaborated with Paris HQ on product launches and local marketing campaigns; trained boutique teams on brand guidelines, visual merchandising standards, and new collections.",
        "Increased regional wholesale revenue through data-driven inventory control and sales analysis."
      ]
    },
    {
      "company": "Europe Group Holdings Limited | Puyi Optical",
      "position": "Assistant Manager, Sales Administration (Under Wholesale Business Unit)",
      "location": "Hong Kong",
      "startDate": "2018-07",
      "endDate": "2022-02",
      "highlights": [
        "Served as key liaison for 10+ premium eyewear brands (e.g., Lotos, Yohji Yamamoto, Linda Farrow, Victoria Beckham), managing shipments, visual merchandising, and after-sales across APAC.",
        "Planned seasonal buys and set sales targets, achieving year-over-year growth through team coaching and inventory optimization.",
        "Analyzed sales trends to guide marketing campaigns and trade show strategies."
      ]
    },
    {
      "company": "The Lane Crawford Joyce Group | MyMM E-Commerce Limited",
      "position": "Assistant Business Development Manager",
      "location": "Hong Kong",
      "startDate": "2016-05",
      "endDate": "2018-04",
      "highlights": [
        "Onboarded 100+ luxury and premium brands to the platform, managing merchandising and inventory logistics.",
        "Conducted competitor analysis to refine product assortments, leading to improved conversion rates."
      ]
    },
    {
      "company": "Fairton International Group Limited",
      "position": "Business Development Officer",
      "location": "Hong Kong",
      "startDate": "2014-09",
      "endDate": "2016-04",
      "highlights": [
        "Identified high-potential premium brands across Greater China (Hong Kong, China, Taiwan, Macau), assessing marketability and growth opportunities.",
        "Led negotiations with brand principals, aligning contracts with the company’s luxury portfolio strategy.",
        "Prepared data-driven proposals to secure new brand partnerships and market entry opportunities."
      ]
    },
    {
      "company": "BMI Appraisals Limited",
      "position": "Senior Executive, Marketing & Administration",
      "location": "Hong Kong",
      "startDate": "2010-04",
      "endDate": "2014-09",
      "highlights": [
        "Served key accounts from listed companies and audit firms across Hong Kong, China, and Singapore, fostering long-term relationships.",
        "Assisted senior leadership in identifying and securing overseas alliances to drive business growth.",
        "Planned and executed high-impact marketing events (seminars, conferences), boosting client retention and acquisition.",
        "Managed 3 junior staff in administrative operations, streamlining workflows for cross-regional projects."
      ]
    }
  ],
  "education": [
    {
      "institution": "Hong Kong University Of Science And Technology",
      "degree": "Bachelor of Business Administration",
      "field": "Management of Organizations",
      "startDate": "2005",
      "endDate": "2008"
    },
    {
      "institution": "St. Paul's Convent School",
      "degree": "School Certificate (HKCEE & HKAL)",
      "startDate": "1998",
      "endDate": "2005"
    }
  ],
  "skills": [
    "Luxury Retail & Wholesale",
    "P&L Ownership",
    "Strategic Partnerships",
    "Commercial Negotiation",
    "Market Expansion",
    "Brand Management",
    "Omnichannel Ecommerce",
    "Inventory Optimization",
    "Retail Operations",
    "Cross-Functional Leadership"
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      "fluency": "Native"
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      "language": "Mandarin",
      "fluency": "Fluent"
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    {
      "language": "English",
      "fluency": "Fluent"
    }
  ],
  "certificates": [
    {
      "name": "WSET Level 2 Award in Wines | Pass with Distinction",
      "issuer": "WSET",
      "date": "2022-02"
    },
    {
      "name": "Certificate of Fashion Design & Illustration",
      "issuer": "SPEED, School of Fashion and Textiles, The Hong Kong Polytechnic University",
      "date": "2009-07"
    }
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      "WSET Level 2 Award in Wines | Pass with Distinction",
      "Certificate of Fashion Design & Illustration"
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    "yearsOfExperience": 0,
    "seniority": "lead",
    "highestEducation": "Bachelor's"
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