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  "basics": {
    "name": "Brendan Vogel",
    "label": "Director-level CPG Sales Leader",
    "summary": "Director-level CPG sales leader specializing in multi-channel expansion across natural, conventional, and Asian retail. Builds high-performing distributor partnerships, accelerates territory growth, and drives sell-through with data-backed category storytelling. Known for strengthening buyer relationships, optimizing promotional calendars, and securing new authorizations to expand brand presence and velocity.",
    "location": "Greater Atlanta Area",
    "profiles": [
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        "network": "LinkedIn",
        "username": "brendan-vogel-18008641b",
        "url": "https://linkedin.com/in/brendan-vogel-18008641b"
      }
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  },
  "work": [
    {
      "company": "SeaSnax",
      "position": "Director of Sales",
      "location": "Greater Atlanta Area",
      "startDate": "2024-10",
      "endDate": "2026-06",
      "highlights": [
        "Expanded SeaSnax across natural, conventional, and specialty channels in the U.S. and Canada, strengthening distributor and retail partnerships",
        "Secured placement in Whole Foods, Sprouts, and key independents, elevating SeaSnax’s position within the seaweed snack category",
        "Built and optimized sales pipelines across UNFI, KeHE, and regional distributors, improving communication and authorization efficiency",
        "Developed retailer-aligned promotional calendars that supported lift, margin, and repeat purchase behavior",
        "Secured new SKUs and incremental shelf space through category storytelling and competitive benchmarking",
        "Analyzed category trends to identify whitespace opportunities and shape product positioning for buyers"
      ]
    },
    {
      "company": "Koda Farms",
      "position": "Director of Sales",
      "location": "South Dos Palos, CA",
      "startDate": "2014-01",
      "endDate": "2024-12",
      "highlights": [
        "Led commercial growth for Koda Farms’ heirloom rice portfolio across mass market, grocery chains, and national distributors",
        "Expanded presence in Korean, Japanese, Chinese, Filipino, and Southeast Asian retail channels through strong buyer relationships and tailored merchandising strategies",
        "Executed national expansion plans that introduced heirloom rice into conventional formats while preserving premium brand positioning",
        "Built and managed distributor networks, improving alignment, forecasting, and sell-through performance across national distributors",
        "Secured new retail authorizations using category storytelling around heirloom rice, heritage farming, and premium grain quality",
        "Optimized promotional calendars aligned to retailers’ merchandising cycles, supporting velocity and repeat purchase behavior",
        "Collaborated with operations and production to align inventory, demand planning, and packaging for high-turn grocery channels",
        "Represented Koda Farms at trade shows and distributor events, elevating visibility within multicultural food communities and mass-market buyers",
        "Identified whitespace opportunities for heirloom SKUs and shaped product positioning for retail resets"
      ]
    }
  ],
  "education": [
    {
      "institution": "San Francisco State University",
      "degree": "Bachelor of Arts",
      "field": "History"
    },
    {
      "institution": "UCLA",
      "degree": "Certificate",
      "field": "Screenwriting"
    }
  ],
  "skills": [
    "CPG Sales",
    "Multi-Channel Expansion",
    "Distributor Partnerships",
    "Category Storytelling",
    "Promotional Strategy",
    "Market Analysis",
    "Retail Authorization",
    "Sales Pipeline Development",
    "Relationship Management",
    "Data-Driven Decision Making"
  ],
  "languages": [
    {
      "language": "English",
      "fluency": "Fluent"
    }
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    "yearsOfExperience": 0,
    "seniority": "lead",
    "highestEducation": "Bachelor's"
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