Brendan Vogel

Director-level CPG Sales Leader

Director-level CPG sales leader specializing in multi-channel expansion across natural, conventional, and Asian retail. Builds high-performing distributor partnerships, accelerates territory growth, and drives sell-through with data-backed category storytelling. Known for strengthening buyer relationships, optimizing promotional calendars, and securing new authorizations to expand brand presence and velocity.

Greater Atlanta Area
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Skills
Work Experience
Director of Sales
SeaSnax
Oct 2024 — Jun 2026Greater Atlanta Area
  • Expanded SeaSnax across natural, conventional, and specialty channels in the U.S. and Canada, strengthening distributor and retail partnerships
  • Secured placement in Whole Foods, Sprouts, and key independents, elevating SeaSnax’s position within the seaweed snack category
  • Built and optimized sales pipelines across UNFI, KeHE, and regional distributors, improving communication and authorization efficiency
  • Developed retailer-aligned promotional calendars that supported lift, margin, and repeat purchase behavior
  • Secured new SKUs and incremental shelf space through category storytelling and competitive benchmarking
  • Analyzed category trends to identify whitespace opportunities and shape product positioning for buyers
Director of Sales
Koda Farms
Jan 2014 — Dec 2024South Dos Palos, CA
  • Led commercial growth for Koda Farms’ heirloom rice portfolio across mass market, grocery chains, and national distributors
  • Expanded presence in Korean, Japanese, Chinese, Filipino, and Southeast Asian retail channels through strong buyer relationships and tailored merchandising strategies
  • Executed national expansion plans that introduced heirloom rice into conventional formats while preserving premium brand positioning
  • Built and managed distributor networks, improving alignment, forecasting, and sell-through performance across national distributors
  • Secured new retail authorizations using category storytelling around heirloom rice, heritage farming, and premium grain quality
  • Optimized promotional calendars aligned to retailers’ merchandising cycles, supporting velocity and repeat purchase behavior
  • Collaborated with operations and production to align inventory, demand planning, and packaging for high-turn grocery channels
  • Represented Koda Farms at trade shows and distributor events, elevating visibility within multicultural food communities and mass-market buyers
  • Identified whitespace opportunities for heirloom SKUs and shaped product positioning for retail resets
Skills
CPG SalesMulti-Channel ExpansionDistributor PartnershipsCategory StorytellingPromotional StrategyMarket AnalysisRetail AuthorizationSales Pipeline DevelopmentRelationship ManagementData-Driven Decision Making
Education
Bachelor of Arts, History
San Francisco State University
Certificate, Screenwriting
UCLA
Languages
English
Fluent
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