Barbara Doreen Omoche

Media Buyer

I'm a results-driven digital marketer with 6+ years of experience in media buying, content management, and performance marketing. I specialize in managing and optimizing Meta, Google, and CTV campaigns, with a strong focus on ROAS, CPA, and budget efficiency. I enjoy creating and scheduling high-performing content, and I use AI tools to streamline marketing functions, improve targeting, and drive scalable growth across the funnel.

South Africa
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Languages
0
Skills
0
Certification
Work Experience
Google Ads Specialist
Web Genius Marketing Agency — NZ Market
Feb 2026 — May 2026
  • Managed and monitored multiple Google Ads accounts(28) for small and medium-sized businesses, ensuring campaigns ran efficiently and within budget.
  • Analyzed campaign performance to identify and resolve issues such as low impressions, poor delivery, and disapproved ads.
  • Optimized campaigns through keyword refinement, search term analysis, bid adjustments, and targeting improvements to increase lead generation.
  • Supported campaign builds, including keyword research, ad creation, and full setup of conversion tracking using Google Tag Manager.
  • Monitored spend vs. monthly budgets to prevent underdelivery or overspending across accounts.
  • Implemented ongoing account optimizations based on data insights and platform recommendations.
  • Handled internal requests such as campaign pauses/activations, budget updates, and performance checks.
  • Assisted in building and maintaining performance reports using Google Ads and Looker Studio.
Meta, Google & CTV Media Buyer
Ashco Investments
May 2025 — Feb 2026
  • Managed and optimized omnichannel digital and programmatic campaigns across Meta Ads, Google Ads, and CTV platforms (Amazon, Hulu, Disney+), driving full-funnel performance.
  • Applied AI-assisted audience modeling (lookalike modeling, predictive segmentation) and dynamic creative optimization (DCO) to increase targeting precision and performance.
  • Executed programmatic buying via DSPs including DV360, Amazon DSP, and The Trade Desk, leveraging advanced audience targeting, and real-time optimization.
  • Analyzed campaign performance using KPIs such as VCR, reach, frequency, CPC, and view-through conversions (VTC) through Google Flow and custom dashboards.
  • Integrated AI-driven optimization algorithms with platforms to enhance budget and delivery efficiency, and ROAS through machine learning-based bidding strategies.
  • Performed advanced data analysis to inform audience segmentation, creative frameworks, and cross-channel media planning.
  • Leveraged AI-powered analytics and automation tools to streamline reporting workflows, generate predictive insights, and improve decision-making efficiency.
  • Achieved a 20% increase in video completion rate and a 20% reduction in CPC through data-driven audience targeting and continuous optimization.
Senior Media Buyer & Content Manager
Uncover Skincare
Jan 2023 — Apr 2025
  • Planned and optimized full-funnel campaigns across Meta Ads, Google Ads, and TikTok Ads, covering awareness, retargeting, and conversion stages to drive customer acquisition.
  • Performed daily campaign optimization using KPIs including CPA, ROAS, CTR, and conversion rate, improving performance efficiency while maintaining scale.
  • Managed and allocated advertising budgets strategically, reallocating spend toward high-performing audiences, placements, and creatives
  • Executed structured A/B testing frameworks across creatives, audiences, ad copy, and landing pages to improve conversion rates and engagement.
  • Managed and allocated advertising budgets strategically, reallocating spend toward high-performing audiences, placements, and creatives.
Media Buyer / Performance Marketer
AHL Properties
May 2021 — Dec 2022
  • Managed and executed high-impact advertising campaigns across Meta Ads, Google Ads, and LinkedIn to generate qualified leads for property sales.
  • Oversaw a monthly advertising budget of $30,000+, ensuring efficient spend allocation, bid optimization, and continuous performance improvement.
  • Utilized GoHighLevel CRM to track, segment, and manage real estate leads, optimizing pipeline flow, automating follow-ups, and improving lead-to-sale conversion rates.
  • Designed and implemented automated CRM workflows in GoHighLevel, including lead nurturing sequences, tagging systems, and sales funnel automation.
  • Delivered detailed campaign performance reports and insights to management, aligning digital marketing efforts with sales objectives and revenue targets.
  • Researched and implemented advanced audience targeting strategies (lookalike audiences, interest-based targeting, and retargeting) to improve conversion performance.
  • Developed creative scripts and collaborated with animatic studios and UGC creators to produce performance-driven and content aligned with funnel objectives.
Paid Ads & Social Media Manager Assistant
Capricorn Marketing Agency
Apr 2019 — Apr 2020
  • Supported the planning and execution of integrated media buying strategies across radio, print, digital, and OOH channels for diverse client campaigns.
  • Conducted audience and market research to recommend effective media placements that improved campaign reach, engagement, and targeting efficiency.
  • Assisted in managing 28 client social media accounts, including content scheduling, community engagement, and performance monitoring across platforms.
  • Supported the creation and publishing of social media content aligned with campaign objectives and brand guidelines to maintain consistency and engagement.
  • Tracked campaign performance using Google Ads, Meta Ads Manager, and Excel-based reporting tools to monitor KPIs and optimize performance.
  • Assisted in preparing post-campaign analysis reports, summarizing key metrics such as impressions, reach, CPC, and ROAS for strategic decision-making.
  • Collaborated with clients to develop campaign strategies aligned with short-term and long-term marketing and business objectives.
Skills
Meta Ads ManagerGoogle AdsDV360Amazon DSPThe Trade DeskTikTok Ads ManagerLinkedIn AdsGoHighLevel CRMGoogle AnalyticsGoogle FlowHuluDisney+Amazon CTVMeta & Google AdsCTV / Programmatic BuyingBudget ManagementData Analysis & ReportingPPC Campaign ManagementContent Creation & StrategyAI Marketing ToolsA/B Testing FrameworksCRM & AutomationUGC & Creative BriefsAudience SegmentationCross-Channel Media PlanningROAS & CPA OptimisationDynamic Creative Opt.Meta Pixel & CAPI SetupConversion API TrackingLookalike Audience Modeling
Education
BSc, Agribusiness Economics
Certifications
Google Ads Certification
Google
View credential
Languages
English
Fluent
Swahili
Fluent
Certifications
Certificate in Digital Marketing Essentials
References available upon request.
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