Seasoned services industry professional with 11+ years of experience in media buying, media planning, and campaign management. Strong expertise in performance tracking, data analysis, and deriving actionable insights to support strategic decision-making. Skilled in media research, market planning, forecasting, and relationship management. Proven track record of delivering impactful campaigns for diverse clients across multiple organizations while effectively collaborating with cross-functional teams. Self-directed and results-oriented professional focused on driving measurable outcomes and business growth.
Designed and developed an analytics dashboard to support business decision-making through structured data analysis and visualization. Processed and organized datasets to generate meaningful insights and performance reports. Implemented optimization logic to improve data quality and enhance evaluation accuracy. Focused on improving reporting efficiency and enabling clearer interpretation of business metrics.
**Project Description: Excel Dashboard & QlikView Analytics Project** Created Excel dashboards for data analysis and reporting. Worked on QlikView using backup data for visualization and analysis. Also contributed to a rating optimizer to improve data accuracy and performance tracking.
Developed a system for data visualization and performance tracking using Excel and QlikView. Worked on transforming backup data into meaningful dashboards for business insights. Contributed to optimizing rating and performance metrics to improve data accuracy and reporting efficiency.