ANURAG KUMAR BOMMAGANI

Digital Media Specialist

Digital Media Specialist (PSME) with over 10 years of experience in operational excellence in Customer Service, Technical support, Media Reconciliation, Media Billing, Backup trainer and project management. Proven track record in Media Billing Accuracy, Billing reporting, Media account reconciliation, Media invoice reconciliation. Expertise in Google Marketing Platform (GMP) Billing including DV360, SA360, CM360 and GA360/GA4.

Hyderabad, India 500032
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Skills
Work Experience
SME Team Leader
Google Operations CenterHyderabad, India
May 2020 — Present
  • Investigate and rectify inaccuracies on monthly client invoices with detailed GMP billing knowledge
  • Lead a team handling Media Billing in media accounts payable across Google Marketing Platforms
  • Split invoices per client requests by campaign, advertiser, or invoice-level breakdowns via Google Payments Center
  • Assist Account Managers and clients with contracts including Affiliation Adoption and Network Transfer Agreements
  • Manage renewal or extension of agreements to ensure seamless client service continuation
  • Use Salesforce to manage affiliation contracts and order forms (rate cards)
  • Monitor campaign budgets and Insertion Orders in Display & Video 360 to prevent overspending
  • Pull financial reports on Revenue, Media Cost, Platform Fee, Data Fee, Third-Party Costs, and Billable Costs from DV360 and CM360
  • Oversee teams managing premium GMP products including Display & Video 360, Platforms Billing, Search Ads 360, and Campaign Manager 360
  • Serve as backup trainer for Platforms Billing team, training on internal tools like BMOD and Sales Collection
  • Implement workflow processes via Workforce Management and Queue Management for timely issue resolution
Digital Marketing Advisory Analyst (Mentor/SME)
Accenture India Private LimitedHyderabad, India
Dec 2017 — May 2020
  • Managed end-to-end Accounts Payable operations for media buys ensuring timely, accurate invoice processing
  • Developed expertise in billing processes across Google Ads, DV360, and CM360 platforms
  • Introduced process modifications increasing efficiency and reducing errors
  • Identified root causes of discrepancies from budget overspending in DV360 and CM360
  • Utilized BMOD and Sales Collection tools for invoice modifications and rebilling
  • Represented Billing team in Business Excellence group driving operational enhancements
Digital Marketing Intern
Social PracharHyderabad, India
Jan 2017 — Jun 2017
  • Executed and optimized SEO strategies with successful campaign management and analytics
  • Applied SEM tactics including keyword discovery and Google Ads for targeted advertising
  • Crafted and executed SMM initiatives on Facebook with data-driven performance analysis
  • Leveraged Mailchimp for email marketing campaigns with audience segmentation and engagement tracking
Senior Program Analyst
eData Global Services Pvt LtdHyderabad, India
Dec 2015 — Dec 2016
  • Led transition from manual coding to automation in e-publication tools enhancing efficiency
  • Integrated Math Equations into Document Type Definition schemas for e-publications
  • Conducted quality assurance and command execution using Aptara Scopus and Lugaru Epsilon Editor
  • Led PDF to e-book conversions for clients including IEEE, America's Test Kitchen, NYT, and Wiley
  • Debugged e-publication software and reported issues for continuous improvement
  • Utilized Epsilon Programmer, Oxygen XML Editor, and Notepad++ for high-quality projects
Skills
Team development and collaborationMedia ReconciliationProcess improvementAccounts Payable ManagementCoaching and mentoringProcess analysisStakeholder managementGMP billing and reportingEmployee trainingProgrammatic advertisingTechnical troubleshootingSearch Ads 360 and Google AdsWorkforce managementGoogle Analytics 4Finance & Accounts OperationsDisplay and Audio 360 UIPoP (Proof of Payment)Campaign Manager 360 UIPayment Center ICS (Document Center)Billing discrepancies resolutionBilling modificationRevenue and cost reportingMedia accountingContract managementMedia BillingInvoice modificationInvestigating and rectifying inaccuracies on monthly client invoicesKeen eye for detailThorough understanding of the GMP billing processMedia Reconciliation Specialist
Education
Bachelor of Technology, EEE
SSJ Engineering College | JNTU Hyderabad
May 2014
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