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  "basics": {
    "name": "ABEL ESUBALEW",
    "email": "abelesubalew36@gmail.com",
    "image": "https://freecv.org/i/avatars/3c54c5e7-d73b-4a7c-bab6-8df07479134d/avatar.webp?t=1785152452981",
    "summary": "E-commerce operations specialist with expertise in optimizing digital storefronts and enhancing revenue growth. Skilled in integrating backend analytics with front-end creative execution using tools like Canva, CapCut, and Google Veo. Experienced in managing extensive e-commerce catalogs while pursuing ongoing professional development in digital media to maintain brand consistency and operational efficiency.",
    "location": "Addis Ababa, Yeka kotebe, Addis Ababa 1000",
    "url": "https://abelcreativeethiopia.my.canva.site/",
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        "username": "abel-esubalew",
        "url": "https://linkedin.com/in/abel-esubalew"
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  "work": [
    {
      "company": "Abyssinia Bank",
      "position": "Marketing Intern",
      "location": "Addis Ababa",
      "startDate": "2024-08",
      "endDate": "2024-08",
      "highlights": [
        "Executed a 21-day intensive marketing internship, conducting foundational market research to enhance brand awareness and corporate communications",
        "Assisted marketing teams in deploying local promotions, compiling daily engagement reports over a 3-week operational sprint to track customer outreach",
        "Supported internal teams by organizing operational documents and maintaining accurate databases for ongoing client outreach initiatives"
      ]
    },
    {
      "company": "La Santé Hair & Skin Care",
      "position": "E-commerce Operations Specialist",
      "location": "Addis Ababa",
      "startDate": "2025-10",
      "current": true,
      "highlights": [
        "Manage Zemen Gebeya digital storefront, coordinating inventory logistics and executing continuous product catalog updates to drive sales",
        "Engineer comprehensive business performance reports across 96-day operational timelines, tracking total revenue, order volume, and daily visitor engagement",
        "Design digital campaigns utilizing Canva, CapCut, and Google Veo to maximize storefront visibility and optimize customer conversion"
      ]
    }
  ],
  "education": [
    {
      "institution": "Salale University",
      "degree": "Bachelor of Arts",
      "field": "Marketing Management",
      "startDate": "2022-06",
      "endDate": "2025-06"
    },
    {
      "institution": "ALX Online",
      "degree": "Professional Foundations Certificate Professional Development",
      "field": "Professional Development",
      "startDate": "2026-03",
      "endDate": "2026-05"
    },
    {
      "institution": "ALX Online",
      "degree": "Digital Media and Visual Communications Graphic Design and Content Creation",
      "startDate": "2026-06",
      "highlights": [],
      "current": true
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  "skills": [
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    "Storefront optimisation",
    "Search Engine optimisation (SEO)",
    "Digital Campaign Design",
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    "Social Media Management",
    "Business analytics",
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  "languages": [
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      "language": "English",
      "fluency": "Upper intermediate"
    },
    {
      "language": "Amharic",
      "fluency": "Native"
    }
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  "interests": [
    "exploring creative technological tools"
  ],
  "availability": {
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    "yearsOfExperience": 0,
    "seniority": "entry",
    "highestEducation": "Bachelor's"
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