ABEL ESUBALEW

ABEL ESUBALEW

E-commerce operations specialist with expertise in optimizing digital storefronts and enhancing revenue growth. Skilled in integrating backend analytics with front-end creative execution using tools like Canva, CapCut, and Google Veo. Experienced in managing extensive e-commerce catalogs while pursuing ongoing professional development in digital media to maintain brand consistency and operational efficiency.

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Languages
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Skills
Work Experience
Marketing Intern
Abyssinia Bank
Aug 2024 — Aug 2024Addis Ababa
  • Executed a 21-day intensive marketing internship, conducting foundational market research to enhance brand awareness and corporate communications
  • Assisted marketing teams in deploying local promotions, compiling daily engagement reports over a 3-week operational sprint to track customer outreach
  • Supported internal teams by organizing operational documents and maintaining accurate databases for ongoing client outreach initiatives
E-commerce Operations Specialist
La Santé Hair & Skin Care
Oct 2025 — PresentCurrentAddis Ababa
  • Manage Zemen Gebeya digital storefront, coordinating inventory logistics and executing continuous product catalog updates to drive sales
  • Engineer comprehensive business performance reports across 96-day operational timelines, tracking total revenue, order volume, and daily visitor engagement
  • Design digital campaigns utilizing Canva, CapCut, and Google Veo to maximize storefront visibility and optimize customer conversion
Skills
E-commerce Catalog ManagementStorefront optimisationSearch Engine optimisation (SEO)Digital Campaign DesignDigital Content StrategySocial Media ManagementBusiness analyticsData managementVideo content creationGenerative AI Video
Education
Bachelor of Arts, Marketing Management
Salale University
Jun 2022 — Jun 2025
Professional Foundations Certificate Professional Development, Professional Development
ALX Online
Mar 2026 — May 2026
Digital Media and Visual Communications Graphic Design and Content Creation
ALX Online
Jun 2026 — Current
Languages
English
Upper intermediate
Amharic
Native
Hobbies and interests
exploring creative technological tools